17 October 1996

Former Mars executive nets new post at catering giant

Mike Toms, the former marketing director at Mars-owned Master Foods who left after its merger with the European pet-care business, is joining Gardner Merchant, one of the world’s biggest contract caterers. Toms will be UK marketing director, with responsibility for service brands. These include: Town & County, which handles catering at events such as the […]

BMP faces battle to maintain grip on UK Michelob account

Anheuser-Busch has put the advertising account for its Michelob draught and bottled lager in the UK up for pitch. The incumbent agency BMP DDB, part of the Omnicom-owned DDB Needham network, has been shortlisted for the pitch, as well as two smaller agencies, though the company refuses to confirm their names. It is thought unlikely […]

Scottish Courage puts 3m Beck’s up for pitch

Scottish Courage is continuing its review of advertising agencies by inviting roster agencies to pitch for the 3m Beck’s Bier advertising account. It is understood that Scottish Courage has shortlisted incumbent Barker & Ralston and roster agencies M&C Saatchi and Rainey Kelly Campbell Roalfe for the lager pitch, which takes place in two weeks. Beck’s […]

ASA again condemns MD Foods over ‘exaggerated’ health claims

Lurpak butter producer MD Foods has been rapped by the Advertising Standards Authority for making misleading health claims about its spread Pact – the second time such a complaint has been upheld against one of the company’s products in less than a year. Pact is a so-called functional food, one of a range of products […]

Carlsberg pulls plug on alcopop launches

Carlsberg-Tetley has shelved plans to launch up to five alcopop brands, following its decision to scrap the relaunch of Thickhead alcoholic jelly. The company has confirmed this week that it will delay the relaunch of Thickhead until the controversy surrounding its appeal to under-age drinkers dies down. However, sources say it is unlikely that the […]

United Distillers moves upmarket with Johnnie Walker malt launch

United Distillers is launching a malt version of its Johnnie Walker whisky range in the latest in a series of moves by whisky producers into premium brands. Malt whisky is growing faster than its cheaper rival, blended whisky. Johnnie Walker Pure Malt will be launched into the European duty free trade before being introduced to […]

Bookies saddle up for Lottery charge

The Lottery has hit the gaming industry hard, with horses ditched in favour of jackpots. But with deregulation opening up the market, betting chains are turning to top-level marketers to win back the punters.

Durex picks UK marketing chief

Durex manufacturer LRC has appointed St Ivel marketer Lewis Jones as its UK head of marketing. He will have overall responsibility for marketing Durex, the leading condom brand. The role has also been expanded to cover LRC’s other brands, including Marigold gloves and Eucryl toothpowder. Jones, who takes the title of senior marketing manager, will […]

Brief

Burton’s Biscuits is launching a TV ad campaign next week to promote its new fully coated chocolate biscuit brand, Bingo. The commercial, which has been created by agency Kelly Weedon Shute, will run nationally. It features Samantha Janus, star of the TV shows Game On and Pie in the Sky. In the ad, Janus attempts […]

Euro boss takes over at Le Shuttle

Jean-Pierre Mufraggi, the sales and marketing director for Le Shuttle Europe, will become the first marketer at the company to take on responsibility for marketing Le Shuttle’s service on both sides of the Channel. He takes over from Bill Dix, the former commercial director, who becomes managing director of Le Shuttle. Mufraggi previously reported to […]

CELEBRITY CHAIRS

Does the audience have any questions?” must be one of the most repeated, and dreaded, phrases filling conference centres throughout the country. There is typically no response. Audiences remain mute, hands stay down and the conference speakers slink quietly off the stage. As one organiser said recently: “Conferences can be pretty bland. They can be […]

Amstrad PC sales arm in 3m review

Amstrad-owned direct PC seller Viglen is reviewing its 3m account out of Lesniak Jones Liddell (LJL). Viglen is keen to increase its brand awareness following the collapse of German-owned computer retailer and manufacturer Escom. LJL, based in Stoke-on-Trent, has handled both the creative and media work for the PC company for the past six years. […]

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