17 October 2013

AEG has started something with trade sponsorships

How refreshing to hear Kimberly Kriss speak of her ambitions to put data and marketing rigour at the heart of AEG Europe.  For too long, rights holders have been forced to trade sponsorship based on exposure opportunities, rather than on data-led solutions. However, overlaying your own consumer data onto this new landscape creates a world in which […]

A guide to brand survival

Coca-Cola brand survival

A major global study takes an in-depth look into the future of marketing and provides case studies and frameworks to ready marketers for the challenges and changing customer expectations for years to come.

Latest from Marketing Week