How refreshing to hear Kimberly Kriss speak of her ambitions to put data and marketing rigour at the heart of AEG Europe. For too long, rights holders have been forced to trade sponsorship based on exposure opportunities, rather than on data-led solutions. However, overlaying your own consumer data onto this new landscape creates a world in which […]
This week my brand has been dealing with a minor PR crisis. Nothing untoward, but the board got a little twitchy and asked for 24/7 social media monitoring to be introduced. Their fears were heightened when they saw two tweets and three blog posts from customers critical of a change in service that we had made.