I was surprised to learn that marketing directors aren’t considering cinema as part of their media priorities this year (“Marketers are targeting new customers and forsaking old”, MW 10 September), particularly as it is resonating so strongly with consumers at present.
Whether the UK’s growing diversity presents a business opportunity or fresh audiences for public service messages, targeting requires a different approach.
The first week back after the school holidays is best known for boosting traffic on the roads as the rat-race recommences. This year delivered the usual levels of commuter chaos but perhaps a great deal more on the marketing news front than one usually expects for the first week back. First, sports marketing. With Fabio […]
Emma Ayrey of TNS Retail & Shopper is right to raise the subject of the impact offers could have on brand loyalty and image (Debate, MW 3 September) but she can rest easy – the Pizza Express brand is in good shape.
UK brands have a real battle on their hands to retain market share as recent research suggests that consumers will favour premium own-brand goods over branded goods after the recession (Threat of own brands continues as economy recovers, Marketingweek.co.uk, 24 August).
The article “It’s a coupon revolution” (Marketing- week.co.uk, 8 September) raised some interesting views on the future of online vouchers in maintaining consumer trust and providing a good return on investment for brands investing in these types of marketing activities.