18 April 1996

‘Hooch’ legacy hits Bass US alcopops launch

The legacy of gangster Al Capone is causing problems for British brewer Bass in its a attempt to launch Hooper’s Hooch alcoholic lemon drink in the US. US consumers associate the word hooch with the illegal whisky made during the Prohibition period – the moonshine which brought Capone riches as a bootlegger. “‘Hooch is a […]

Daily sports paper to kick off in June

Sport First, Britain’s first daily newspaper dedicated to sport, will launch on June 6 to coincide with the start of Euro 96. It will publish six days a week, concentrating on football – although all sports will be covered, as will betting. The broadsheet will be published by an associate company of Parliamentary Communications, Sport […]


Whether it’s a tailor-made circus or your very own pop group, specialists can give a real lift to your event.


Cross the great divide of the Channel, and the quality of European exhibition venues rises immediately. Although we have fine sites such as Birmingham’s NEC, Verité Reily Collins finds that we have some hard lessons to learn from our Continent

No Title

Paul Flett, former Sega director of product marketing, has been appointed director of marketing for Warner Entertainment. Asda supermarket has lodged a complaint with the European Commission against the price fixing of over-the-counter (otc) drugs. The supermarket wants price maintenance over otc drugs to be declared unlawful. British Gas has taken on Roger Wood as […]

PO Counters md goes to top Royal Mail post

Post Office Counters managing director Richard Dykes is to become md of the Royal Mail – the letter delivery division of the Post Office. Dykes, who was responsible for appointing J Walter Thompson to handle its 5m ad budget in January replaces Peter Howarth who is retiring. He will start on May 13. Dykes will […]

Catholics ready to seize the day

Far be it from me to spring to the defence of the Pope. The Catholic Church is used to daft remarks being made about it but, without wanting to be unkind, Kathleen Doran’s remarks about the Church (MW April 12) really are dafter than most. The suggestion that the Catholic Church should abstain from millennium […]


AISE, an industry collective to represent the interests of Europe’s soap and detergent companies at European level, has been formed. AISE-member companies, of which there are 1,200, come from 23 countries and employ 250,000 people. FCA, Z, Opéra and Australie are fighting for the FF60m (8m) Martini account in France with incumbent McCann-Erickson. TBWA, Dsseldorf, […]

Charity is child’s play for McCann

Marketing and advertising people are not generally known for their generosity. So it was a surprise to hear from McCann-Erickson that they had raised 20,000 for the Capital Radio Help a London Child appeal – with the help of a few celebrities and a couple of stunts. The agency asked Chelsea goal-keeper Kevin Hitchcock to […]

Media trio link to start up live events Net firm

US company House of Blues New Media has joined forces with AMV.BBDO and Freud Communications to launch a new media marketing business called Traffic Interactive. Traffic will specialise in driving high volumes of Internet browsers to advertisers’ Web sites by relaying exclusive content – typically, live events – through the Net. “We’re interested in marketing […]

Latest from Marketing Week