18 April 2002

Health fears for Vauxhall exaggerated

Vauxhall’s recent announcement that it was seeking to appoint an additional advertising agency was going to attract the attention of the specialist media. Your article “Less of the cavalier attitude” (MW March 28) was, in general, balanced and well-informed, but how it justified a front cover that depicted Vauxhall as an ailing patient with a […]

Sharpening up sponsorship

I have to dispute David Benady’s claim that “sponsorship is a blunt instrument”in his article “Not so football crazy” (MW March 14). While there are instances where this may be case, it depends entirely on what the sponsor is trying to achieve. If the objective is to increase brand awareness, then displaying a logo via […]

Digest

…St Luke’s has created a television campaign for Fox’s Biscuit’s Echo brand for the launch of the honeycomb variant, as part of a £4m marketing programme.

LE Group set to move into phone sector

Energy supplier London Electricity (LE) Group is planning to move into the telecoms sector with the launch of a fixed-line phone service. The move would follow the energy group’s construction of 51°, a digital network around London to serve organisations such as mobile operators, which need wholesale bandwidth. A spokesman for LE says: “We are […]

Digest

Omnicom is reducing the size of its board, by dropping seven executive directors. This leaves chairman Bruce Crawford and president and chief executive John Wren as the only full-time directors running the company.

Digest

Orange vice-president of personal and small business David Scowsill has left the company. He will not be replaced.

Interfocus wins The Fabulous Bakin’ Boys’ first ad business

The Fabulous Bakin’ Boys (FBB), the cake and muffins manufacturer, has appointed Interfocus to handle an integrated campaign worth about £1m. Interfocus won the business in a three-way pitch against two undisclosed agencies. A spokeswoman for FBB says the specifics of the campaign have yet to be finalised, but says press, outdoor and television are […]

Super 12 Racing throws open search for £1m sponsorship

Super 12 Racing, the umbrella company for the UK’s top racecourses, has thrown open its search for £1m of sponsorship cash to other sports marketing agencies after Sportsworld Media Group failed to secure a deal. The news will come as a further blow to troubled Sportsworld, which last week went into receivership after running out […]

Rajar figures are sound

Nigel Reeve’s criticism of Rajar (MW March 14) fundamentally misrepresents its role and its relationship with the radio industry. He argues that radio brands with niche audiences are under-represented by Rajar, which only “promotes” all-adult listening figures. But his assertion that he has “not seen a single reference to small stations’ performance within their defined […]

Digest

Quiet Storm is to launch a poster campaign for Capital Radio station XFM’s breakfast show next week.

Marketing Week

Marketing Week will award the writer of the best letter of the month £300 of Thomson Holiday vouchers provided by Landround.

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