18 April 2013

Viewpoint: The Marketing Academy

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Also in this story: Recruitment: In search of the X factor candidates (cover story) Case study: Heineken – The Candidate Q&A: Mars Chocolate UK HR director Camilla WoodhouseProgramme directorThe Marketing Academy Helping to select The Marketing Academy’s 30 scholars each year from the hundreds nominated has shown me that marketing talent comes in a huge […]

Express yourself with cool tech devices

Secret Marketer

When I started my career, computers were just emerging in the workplace and in those days, everyone had the same type of computer, and the only opportunity to express your personality through this technology was with the “background picture” on your desktop and the screensaver you selected.

Q&A: Skyscanner

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Travel search site Skyscanner has defied the turbulent climate to reach a major profit hike. Newly appointed CMO Andrew Cocker talks about next steps for the company, including global developments.

Case study: Heineken – The Candidate

To recruit an intern in its event and sponsorship team, Heineken threw away the interview rulebook after asking itself: if all interviews are the same, with similar questions eliciting familiar answers, how do you find the right talent? Instead, it put applicants through a series of unexpected situations.

Do your public service and stand for more than ‘sell’

Branwell Johnson

The Government’s anti-obesity drive, Change4Life, is back on the radar of marketers and the public, as it has been intermittently since it launched in January 2009. The approach to implementation of the strategy has changed more than once in the intervening period as successive political philosophies regarding government budgets balanced against corporate contribution, the voice of lobby groups (both brand and consumer) and learnings have come to the fore.

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