18 December 2003

Setback for Nestlé in Polo trademark case

Nestlé Rowntree has lost the latest round in its battle to register the Polo mint’s shape as a three-dimensional trademark, after Masterfoods appealed against the application on the grounds that the “mint with a hole” does not have a distincti

Leith London creates Options campaign

Leith London has created a £1.5m TV campaign to support Options, the low-calorie hot chocolate brand. The four-week campaign, which breaks on January 1, is the brand’s first national TV campaign for four years.

Miles Calcraft Briginshaw Duffy brings Alan Whicker back to TV

Miles Calcraft Briginshaw Duffy is bringing Alan Whicker back to UK television screens with its first creative work for travel website Travelocity. The TV, radio and outdoor campaign shows Whicker, who pioneered world travel in his show Whicker’s World, popping up in unusual places either to ‘greet’ the country or congratulate holidaymakers on using Travelocity […]

Young & Rubicam appoints Francesca Peters

Francesca Peters, formerly group human resources director of the Regus international business centre group, has been appointed managing partner of human resources for Young & Rubicam and Wunderman in the Europe, Middle East and Africa regions.

Arrested development

After the tobacco ad ban, food and drink firms faced pressure from health campaigners, and downsizing dominated the headlines, with job losses, a tabloid Indy and Times, and a merged ITV. 2003 was also the year we said farewell to Faulds and h

McCain Foods promotes Sue Jefferson

McCain Foods is understood to have promoted Sue Jefferson to marketing director. She replaces Julie Leivers, who left to join GlaxoSmithKline in October (MW October 2).

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