Virgin Atlantic is launching a brand campaign in the New Year celebrating its 25 years in aviation. The tone of the advertising is understood to be positive and “celebratory” in stark contrast to the gloom felt by the travel industry.
Phd is being tipped to scoop the consolidated 50m pan-European media planning and buying account for Canon. It is the first time the print technology company has consolidated its European media duties into one agency.
Kellogg, the cereal company, has consolidated its European media planning and buying business into Carat following a review of its roster. The account is understood to be worth up to £100m. The account was previously handled by MindShare in the UK, which had held the business for eight years. It is not known if it […]
Streetcar is a pay-as-you-go car hire service that allows people to use a vehicle as if it were their own, but without the hassle and cost of true car ownership. The idea works in larger cities that have congestion problems and the success of the internet has taken this idea to a new, higher level […]
As the recession starts to bite, marketing budgets look set to be slashed even further, and retailers attempts to lure shoppers seem futile. While smaller ad independents have thrived, for most, the past year has been the rockiest for over a decade. By Marketing Week reporters
With the promise of online personalised advertising largely unfulfilled, marketers are looking for cheaper methods to reach specific markets.
Carat has retained the consolidated 48m media planning and buying account for Santander brands Abbey, Bradford & Bingley and Alliance & Leicester. The Aegis-owned agency was the incumbent on both the Abbey and A&L accounts.
The US Government has agreed to a $17.4bn (11.6bn) bail-out loan for the troubled Detroit Three – General Motors, Chrysler and Ford. President George W Bush says the carmakers will get $13.4bn (9bn) in short-term financing from the $700bn (468bn) Wall Street financial services bail-out funds, and another $4bn (2.7bn) will be provided later.
Interpublic Group is considering cutting up to 2,000 positions globally, according to reports. The move follows that of Omnicom, which is to reduce its workforce by 4-5%. IPG, the holding company of agencies including McCann Erickson, Universal McCann, Initiative and Lowe, is understood to be considering “targeted cuts” affecting less than 5% of its worldwide […]
Lobbying body the Financial Services Consumer Panel has hit out at the Financial Services Authority over an “attack” of consumer rights. The FSCP accuses the FSA of buckling under pressure from the finance industry to attack consumer rights. It follows the publication today (December 19) of an FSA discussion paper. In a strongly worded statement […]
The BBC is supporting the launch of its children’s iPlayer with an on-air ad campaign. The campaign, created in-house, will air from February around children’s programmes and across the CBBC channel.
MTV UK is set to cut almost 10% of its 750-strong workforce as part of cost-cutting measures imposed by parent company Viacom. The broadcaster told staff yesterday (December 18) that it would begin a 30-day consultation on the cuts. An MTV spokesman confirms there will be “potential job losses” in the MTV UK business but […]