18 February 1999

Sainsbury’s sets up helpline to quash fears over GM foods

Sainsbury’s has set up a dedicated helpline for customers with enquiries about genetically modified foods (GM), amid controversy linking its former chairman with a biotechnology company. The retailing giant says it has set up the helpline, an extension of its own customer services line, in response to confusion generated by the “intense level of media […]

McCann retains 4m Post Office

McCann-Erickson is understood to have retained the 4m Post Office corporate advertising account. McCann pitched against Bartle Bogle Hegarty, BMP DDB, WCRS and Lowe Howard-Spink for the business, after the advertising review by the Post Office, which began in May last year. The 50m creative postal services account, which has been reviewed out of Bates […]

MediaVest launches global arm

MediaVest UK parent company The MacManus Group has officially launched its independent global media company MediaVest Worldwide after a false start two years ago. The brand was adopted in some European markets, including the UK, in April 1997, when the Media Centre was forced to change its name. The process was put on hold during […]

BBC Radio picks senior marketer

The marketer behind the relaunch of BBC Radio 4 has been promoted to the most senior radio marketing role in the Corporation. Vanessa Griffiths, marketing manager BBC Radio 4, replaces Sophie McLaughlin who was poached by David Brook, Channel 4’s director of strategy and development (MW November 5 1998). Griffiths, whose new title is marketing […]

ITV prepares for new at ten look

ITV has three weeks to prepare the viewing public for one of its biggest changes in 30 years. On Monday, March 8, the channel launches its first schedule without News at Ten, which will be replaced by news bulletins at 6.30pm and 11pm. Since 1967, News at Ten has been a beacon in ITV’s peaktime […]

Rosier cider sales for Matthew Clark?

When drinks distributor and cider maker Matthew Clark appointed DMB&B as its agency last week, it unveiled a 31m marketing budget for its ciders, the biggest in the company’s history. Blackthorn, Matthew Clark’s lead brand, is to appear on TV again this summer with a new 7m ad campaign, part of a drive to restore […]

Allied Domecq must seize its chance to exorcise the past

Equity markets have fought something of a phoney war with the economy in recent months. There were those who said it would all be over by Christmas – meaning that institutions would have reweighted cash in equities by the calendar year-end and then the proper fighting would begin. The gutters of the world’s stock exchanges […]

Direct Line to launch credit card

Direct Line, the telephone insurance, pensions and mortgages arm of the Royal Bank of Scotland, is thought to be planning a credit card launch. The insurer would not make any comment about its plans but its marketing department has been talking to London advertising agencies outside its roster about a financial services project, said to […]

Digests

Woman’s Journal editor Marcelle d’Argy Smith has stepped down. She will be replaced by Elsa McAlonan, who was previously acting editor of sister IPC title Marie Claire. BBC Worldwide has appointed Olivia MacDonald, a former Unilever executive, as brand manager within its global brand development division. Co-operative Retail Services is to spend more than 1.2m […]

FCB faces 60m K-C Europe loss

FCB is thought to be facing a damaging blow to its business after losing its grip on the Kimberly-Clark family care account, worth about 60m across Europe. FCB has been fighting to retain the business, which includes the 12m Andrex account in the UK handled by recently merged agency Banks Hoggins O’Shea/FCB, in a pitch […]

Walkers plans popcorn snack brand ‘Sun Dog’

Walkers Snack Foods is to launch a new cheese-flavoured popcorn snack, called Sun Dog, in a new foray outside its core crisps business. Industry sources say Sun Dog will go on sale at the end of March in 15g and 100g bags, priced at 15p and 99p respectively. It is thought there will also be […]

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The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]