18 February 2010

Web ads hold cachet

The article fails to take into account the fact that today’s consumers are increasingly time poor and the media landscape is increasingly fragmented. Effective marketing is no longer a matter of simply splashing an advert on a highly-trafficked media outlet, whether it’s a well-trafficked portal, a high-circulation newspaper or popular TV programme. Savvy marketers understand this.

Power of email marketing is escaping firms

It is really frustrating to see a high number of big brands which are still not making the most of email marketing . We recently carried out research looking at the top 100 retail brands in the UK and found that 29% failed to even deliver regular email communication. But I think we are seeing […]

Digital media is behind 75% of complaints

It is the promotional content – the message which delivers a call to action which in turn drives behavioural change – that makes campaigns effective, not the medium itself. That means more and more marketers, across all media, are actually engaged in promotional marketing. Unfortunately, too many are still putting the media cart ahead of the content horse.

Phone captures sports spirit

Samsung Electronics is launching a ski-themed integrated campaign to support the release of its Jet Ultra Edition handset, timed to coincide with the Winter Olympics. The company has partnered with BBC Ski Sunday’s Ed Leigh and sports photographer Chris O’Connell for the £1.5m campaign, which includes a dedicated microsite and an online competition offering an […]

Latest from Marketing Week

Ryanair, BA, EE: Everything that matters this morning

marketing news

Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]