Canadian company Cott, which rocked the cola market by supplying premium own-brand colas to supermarkets, is launching the first product under its own name in the UK. It is an alcoholic cola called Barker’s Liquid Gold, labelled “made by Cott in the UK”. A spokesman for the company will not comment on whether this product […]
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Lukcy operator alleges Camelot salesforce is leaning on retailers, echoing earlier bully-boy claims
Computer giant IBM has appointed Ray Freeman as its first worldwide vice president of advertising and promotion. Freeman was previously vice president of communications for IBM Europe, the Middle East and Africa. He was responsible for all marketing and advertising across those regions and individual marketing directors in each country reported directly to him. Freeman […]
The UK’s leading holiday company Thomson Holidays is creating three business units and appointing a new commercial director to run them. The three new units will be City Breaks, Ski/Mountain Lakes and Ireland. Steve Allen, formerly sales director at the company, takes on the new role and will report to managing director Charles Newbold. Thomson […]
The bulk of Today newspaper’s readers have relocated to the Daily Mail, according to December’s ABC figures. The Sun, Daily Mirror and Daily Express came trailing far behind. Media buyers have reacted with relief to the news that the majority of the title’s 558,000 readers have not left the newspaper market altogether, as predicted by […]
Vodafone has picked BMP DDB Needham to work alongside incumbent agency Leopard on its 15m business. The agency is understood to have pitched against Duckworth Finn Grubb Waters. Vodafone has been looking for an agency to replace Saatchi & Saatchi, which shared the account with business-to-business specialist Leopard until spring 1994. Media will be handled […]
The global satellite communications company Inmarsat has hired Publicis to handle its estimated 6.4m worldwide campaign. The appointment follows a four-way pitch which also included J Walter Thompson, Saatchi & Saatchi and Grey London. The company is a coalition of 76 international companies, including BT. It buys satellites, launches them and controls them in orbit. […]
Britain remained dominant at the 1995 Epica Awards, winning 13, closely followed by Sweden and France, but the coveted Epica d’Or was won by regional Scottish agency Faulds Advertising, proving that you don’t have to be a big fish to succeed – just have big ideas. By Stuart Smith What is a “foggy bummer”? Well, […]
The bulk of Today newspaper’s readers have relocated to the Daily Mail, according to December’s ABC figures. The Sun, Daily Mirror and Daily Express came trailing far behind. Media buyers have reacted with relief to the news that the majority of the title’s 558,000 readers have not left the newspaper market altogether, as predicted by […]
Our Web site address on the Internet is:
Vodafone has picked BMP DDB Needham to work alongside incumbent agency Leopard on its 15m business. The agency is understood to have pitched against Duckworth Finn Grubb Waters. Vodafone has been looking for an agency to replace Saatchi & Saatchi, which shared the account with business-to-business specialist Leopard until spring 1994. Media will be handled […]
Marketers from brands including KFC, Diageo, TSB and Waitrose will be joined by Marketing Week columnists Helen Edwards, Thomas Barta and Mark Ritson on stage at this year’s Festival of Marketing.
Led by marketer Rachel Eyre, the Future Brands team is looking to bring the best challenger brands into Sainsbury’s and solidify the supermarket’s reputation for innovation in the process.
From the ‘broken’ link between creativity and effectiveness to a lack of understanding of brand building among the C-suite, we arm marketers with all the numbers they need to tackle the week ahead.
In this latest video looking back at 50 years of Effies case studies, Mark Ritson explains how market research into beauty industry stereotypes and a balance between long- and short-term investment led to Dove’s ‘Real Beauty’ campaign and a sales boost.
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