Canadian company Cott, which rocked the cola market by supplying premium own-brand colas to supermarkets, is launching the first product under its own name in the UK. It is an alcoholic cola called Barker’s Liquid Gold, labelled “made by Cott in the UK”. A spokesman for the company will not comment on whether this product […]
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Lukcy operator alleges Camelot salesforce is leaning on retailers, echoing earlier bully-boy claims
Computer giant IBM has appointed Ray Freeman as its first worldwide vice president of advertising and promotion. Freeman was previously vice president of communications for IBM Europe, the Middle East and Africa. He was responsible for all marketing and advertising across those regions and individual marketing directors in each country reported directly to him. Freeman […]
The UK’s leading holiday company Thomson Holidays is creating three business units and appointing a new commercial director to run them. The three new units will be City Breaks, Ski/Mountain Lakes and Ireland. Steve Allen, formerly sales director at the company, takes on the new role and will report to managing director Charles Newbold. Thomson […]
The bulk of Today newspaper’s readers have relocated to the Daily Mail, according to December’s ABC figures. The Sun, Daily Mirror and Daily Express came trailing far behind. Media buyers have reacted with relief to the news that the majority of the title’s 558,000 readers have not left the newspaper market altogether, as predicted by […]
Vodafone has picked BMP DDB Needham to work alongside incumbent agency Leopard on its 15m business. The agency is understood to have pitched against Duckworth Finn Grubb Waters. Vodafone has been looking for an agency to replace Saatchi & Saatchi, which shared the account with business-to-business specialist Leopard until spring 1994. Media will be handled […]
The global satellite communications company Inmarsat has hired Publicis to handle its estimated 6.4m worldwide campaign. The appointment follows a four-way pitch which also included J Walter Thompson, Saatchi & Saatchi and Grey London. The company is a coalition of 76 international companies, including BT. It buys satellites, launches them and controls them in orbit. […]
Britain remained dominant at the 1995 Epica Awards, winning 13, closely followed by Sweden and France, but the coveted Epica d’Or was won by regional Scottish agency Faulds Advertising, proving that you don’t have to be a big fish to succeed – just have big ideas. By Stuart Smith What is a “foggy bummer”? Well, […]
The bulk of Today newspaper’s readers have relocated to the Daily Mail, according to December’s ABC figures. The Sun, Daily Mirror and Daily Express came trailing far behind. Media buyers have reacted with relief to the news that the majority of the title’s 558,000 readers have not left the newspaper market altogether, as predicted by […]
Our Web site address on the Internet is:
Vodafone has picked BMP DDB Needham to work alongside incumbent agency Leopard on its 15m business. The agency is understood to have pitched against Duckworth Finn Grubb Waters. Vodafone has been looking for an agency to replace Saatchi & Saatchi, which shared the account with business-to-business specialist Leopard until spring 1994. Media will be handled […]
The author tells Marketing Week why his advice for young marketers is ‘Do marketing’, and what The Grateful Dead can teach us about targeting and segmentation.
A deliberate ploy to gain publicity or a genuine attempt to raise awareness: whatever the motivation, Iceland’s tie-up with Greenpeace this Christmas shows why taking an ethical stance can change the game.
Brands need to have a mixture of short- and long-term KPIs to get the most out of their marketing investment and ensure they are driving profitable growth.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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