18 January 2001

Digest

Thetrainline.com has appointed Adlink to sell advertising space and special promotions on its site.

Book relaunch to give Dahl characters new lease of life

Children’s favourites Charlie and the Chocolate Factory, Matilda and The Twits are among the Roald Dahl characters about to have new life breathed into them. The classic novels are being extended into new product lines for the first time as part of a marketing push. Publisher Puffin is relaunching the books this spring, with new […]

Digest

Yellow M has appointed Jill Taylor as head of account management. She joined from Faulds Advertising where she managed the Royal Bank of Scotland, BBC Scotland, Scotland Against Drugs and Weight Watchers accounts.

Giving their best shot

This year’s Epica grand prix highlighted the increasing globalisation of the industry as it struggles to meet the demands of those it serves.

Digest

Spirit Advertising has created a new campaign for Dr Foster, the independent health service guide which publishes its research online.

Innovation: ‘breaks conventions’

Your cover story and editorial concerning the dearth of true innovation (MW January 11) struck many chords. So many companies insist that they want to be market-led with their new product development efforts. In fact to break new ground, to really innovate, the requirement is to be market-leading. Being market-led implies being led by the […]

Virgin Terrain

Marketing has never been the watchword of train operators but that will soon have to change. The Hatfield rail crash has opened the train companies’ eyes to the importance of passenger perceptions, and the recent cut-price tickets initiative o

Cooking up some food for thought

Children’s foods provoke vigorous debate over worries about levels of preservatives, colourings and sugar in products. The debate is set to hot up with the launch of ready-made meals for children.

Digest

Classic FM, the GWR radio station, has appointed producer Tim Lihoreau as creative director with a brief to develop the station’s sound. Jane Jones has been appointed to the new position of digital development manager; managing editor Darren Henley takes charge of day-to-day programming issues from programme controller and managing director Roger Lewis, who retains […]

Johnson & Johnson promotes md

Pharmaceutical and consumer goods company Johnson & Johnson UK, has promoted its managing director Ignacio Larracoechea to the position of area manager for Johnson & Johnson companies in UK, Ireland, France and the Benelux and Scandinavian cou

Digest

Virgin Group is considering approaching Railtrack to help fund the Virgin-owned rail travel arm Thetrainline.com, instead of setting up its own rival online booking and information venture, according to commercial director, Richard Bowker.

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