18 January 2007

Taking the rational approach to humanity’s baser instincts

At the World Economic Forum in Davos this week there’s a new idea on the agenda –  neuroscience. At first sight, how the human brain works seems a far cry from global politics and economics. But world leaders are increasingly realising that the way people think and feel lies at the heart of politics and […]

Addis tries his hand at local news

At a time when digital is the buzzword in the newspaper industry, former Daily Express editor Richard Addis is going back to basics. In the midst of all the online experimentation, veteran newspaperman Addis, who is also a former deputy editor of the Sunday Telegraph and executive editor of the Daily Mail, is launching a […]

CSR Goes Up in Smoke

Lord Browne, the pioneer of corporate social responsibility, is leaving his
job as chief executive of BP 18 months early after the publication of a
report into the fatal Texas City fire that leaves question marks over his,
and other companies’, real commitment to ethics. By David Benady

Npower launches tariff to fast-track price changes

Npower, the RWE-owned utility provider, claims that it wants to make the energy industry more transparent through the launch of a new product that will reflect the rise and fall of wholesale energy prices. The company is planning to steal a march on rivals with npower Tracker, which is the first energy tariff of its […]

Virgin Megastores launches recyclable bags

Virgin Megastores is introducing 100% recyclable carrier bags and has launched an in-store campaign encouraging customers to reuse existing bags. The company currently uses 16 million bags annually across its 120 stores but wants to cut its contribution to the 10,000 tonnes of plastic bags thrown away in the UK each year. Managing director Simon […]

SABMiller appoints global brand chief

SABMil ler has appointed Vinod Giri, the marketing director of SABMiller India, as international brands director for its Pilsner Urquell premium bottled beer. He will assume the role on April 2. When he takes over the position, Giri will be handed the task of developing a global five-year plan for Pilsner Urquell and then implementing […]

Unilever takes steps to ensure complete protection on the Web

Unilever, the Anglo-Dutch packaged goods giant, is moving to protect its brands, intellectual property, domain names and trademarks by consolidating the management under one umbrella company. The company has  app-ointed law firm Baker & McKenzie to handle its global trademark portfolio. As part of the deal, NetNames, the domain name management company, will manage and […]

Top marketer walks out as Opodo scraps central team

Opodos top marketer Sally Balcombe has left the online travel company ahead of a restructure that is likely to see its entire central marketing team scrapped. It is understood that up to 90 roles could be at risk across the business.

Coke scraps global marketing team

Coca-Cola is axing its global marketing team just days after chief global marketer Mary Minnick announced that she was leaving the company to pursue other goals. The soft drinks giant is now planning to divide reporting lines with innovation and strategy reporting to chairman and chief executive Neville Isdell and marketing reporting to president and […]

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