At the World Economic Forum in Davos this week there’s a new idea on the agenda – neuroscience. At first sight, how the human brain works seems a far cry from global politics and economics. But world leaders are increasingly realising that the way people think and feel lies at the heart of politics and […]
At a time when digital is the buzzword in the newspaper industry, former Daily Express editor Richard Addis is going back to basics. In the midst of all the online experimentation, veteran newspaperman Addis, who is also a former deputy editor of the Sunday Telegraph and executive editor of the Daily Mail, is launching a […]
Lord Browne, the pioneer of corporate social responsibility, is leaving his
job as chief executive of BP 18 months early after the publication of a
report into the fatal Texas City fire that leaves question marks over his,
and other companies’, real commitment to ethics. By David Benady
RadioCentre chief executive Andrew Harrison has vowed that radio will start to “change and fight back” this year…
Npower, the RWE-owned utility provider, claims that it wants to make the energy industry more transparent through the launch of a new product that will reflect the rise and fall of wholesale energy prices. The company is planning to steal a march on rivals with npower Tracker, which is the first energy tariff of its […]
Virgin Megastores is introducing 100% recyclable carrier bags and has launched an in-store campaign encouraging customers to reuse existing bags. The company currently uses 16 million bags annually across its 120 stores but wants to cut its contribution to the 10,000 tonnes of plastic bags thrown away in the UK each year. Managing director Simon […]
Jaguar has appointed Connell (C.J.) ODonnell as global marketing director. He replaces Stephen Perrin, who retired at the end of last year.
SABMil ler has appointed Vinod Giri, the marketing director of SABMiller India, as international brands director for its Pilsner Urquell premium bottled beer. He will assume the role on April 2. When he takes over the position, Giri will be handed the task of developing a global five-year plan for Pilsner Urquell and then implementing […]
Yakult, the probiotic drink brand, has parted company with Wieden & Kennedy after just 18 months. The move is part of a consolidation of the companys advertising roster across Europe.
Unilever, the Anglo-Dutch packaged goods giant, is moving to protect its brands, intellectual property, domain names and trademarks by consolidating the management under one umbrella company. The company has app-ointed law firm Baker & McKenzie to handle its global trademark portfolio. As part of the deal, NetNames, the domain name management company, will manage and […]
Opodos top marketer Sally Balcombe has left the online travel company ahead of a restructure that is likely to see its entire central marketing team scrapped. It is understood that up to 90 roles could be at risk across the business.
Coca-Cola is axing its global marketing team just days after chief global marketer Mary Minnick announced that she was leaving the company to pursue other goals. The soft drinks giant is now planning to divide reporting lines with innovation and strategy reporting to chairman and chief executive Neville Isdell and marketing reporting to president and […]