Distillers revive fortified wines…

Drinks companies are seeking to revive the neglected fortified wines sector, with a wave of new launches next Christmas. GrandMet-owned IDV is testing a number of new fortified wine brands, and is preparing to launch them to the drinks trade at the end of the summer. It is believed that one of the products is […]

More O’Ferrall launches ad tracking survey

Poster contractor More O’Ferrall is launching a fortnightly research service for advertisers to track the awareness of their Adshel campaigns. The Adshel Research Monitor will consist of a national awareness survey of 300 respondents conducted by research company Millward Brown. MO’F will include 20 to 25 campaigns on the questionnaire. The qualifying criterion will be […]

Jeff Solender quits top post at Interflora

Jeff Solender, former communications director of Grey International, has quit as president and general manager of the world’s largest florists network, Interflora Inc, after three months. He says he is likely to return to Grey in a different role, but is reticent about why he left Interflora, beyond admitting that its structure “was not right” […]

Fuji recruits top marketer

Film giant Fuji has appointed Christopher Hobbs to the top marketing post for its consumer photographic division. Hobbs, who will be divisional manager, joins from 3M, where he is sales and marketing manager at its consumer audio and video tape arm. He will take up the role in early September. Hobbs will be in charge […]

Unigate spreads its yellow fat interests

With butter making a comeback with consumers, Unigate seems to have picked a bad time to buy Kraft’s margarine business and invest in a static sector. Or maybe the move is more logical than it seems.

Brief

…Bean Andrews Norways Cramphorn has created a series of ads for for clothing brand Firetrap, which aim to be controversial. The first three executions of the campaign, break-ing in the second week of August, will run in consumer titles such as Loaded and The Face. In addition, posters will run in major cities. The imagery […]

Laser research blasts discounting

ITV sales house Laser unveils packaged goods research today (Wednesday) which allegedly demonstrates that brand building is more effective in increasing sales than price discounting. Buyers say the research, which looks specifically at the yellow fats market, indicates that discounting goods is ineffective. The research is part of ITV’s bid to build a better relationship […]

Brief

A new campaign for Sprite, through the Lowe Group, will break on July 18. It features ‘little Tommy’ who, bolstered by the taste of Sprite, thinks he can take on members of the US basketball team the Dream Team. He soon realises his favourite drink can only do so much and the overall message is […]

ASH launches new tobacco ad offensive

Anti-smoking lobby group ASH launched an offensive against the tobacco industry this week, backed by its first poster advertising. The campaign coincides with ASH’s change of corporate identity, and with a decision expected this week from the Legal Aid Board on whether smokers suing the tobacco industry should be granted legal aid. Earlier this year, […]

Brief

Here is one for all you lads who are hoping to hit the jackpot when you go out on Saturday night. You may need, er, a little something for the weekend. The British Safety Council is getting ready for National Condom Week, starting on August 5. What a week it will be, with competitions, roadshows […]

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