Digest

Burberry, the luxury goods company, made its debut on the London Stock Exchange last week.

Digest

Mediaedge:CIA has developed and plannned an SMS text messaging promotion for Ticketmedia targeting bus travellers. Bus tickets will carry a buy-one-get-one-free message requiring passengers to text the Leeds and Bradford Odeon cinemas.

Bmibaby hires marketing and sales chief

Bmibaby, the low-cost airline division of bmi british midland, has appointed Sue Underwood as sales and marketing manager. The appointment means that bmibaby can build its own marketing structure. Previously marketing for bmibaby was handled by bmi british midland’s marketing department. Observers claim this has hindered bmibaby’s growth and taken the bmi british midland team’s […]

Digest

Puma is expecting to post an increase in pre-tax profits of more than 70 per cent this year. The sportswear manufacturer had said it would increase earnings by only 40 per cent.

Horses for courses in marketing

When it comes to marketing a brand, there are many ways to grab the market’s attention. You can take a number of approaches from direct mail to that John Woo-style TV and cinema campaign costing £30m. Or you could buy a racehorse and name it after the company you’re promoting, put it in a few […]

Digest

TBWA/London is opening an Edinburgh office. The agency is on the shortlist for the £10m Royal Bank of Scotland advertising account and is on the Scottish Courage agency roster.

Safeway awards account to Clemmow Hornby Inge

Clemmow Hornby Inge (CHI) has been appointed by Safeway to handle its £3.3m advertising account, dealing a body blow to the supermarket chain’s long-standing incumbent agency Bates 141. CHI, which was set up a year ago, pitched against Bates 141, Euro RSCG Wnek Gosper and Delaney Lund Knox Warren. It will begin work on the […]

ITC clears McDonald’s ad

McDonald’s has escaped another rap from the television watchdog for its latest ad, which attracted 103 complaints from people who thought it was offensive. The Independent Television Commission (ITC) did not uphold the complaints about the ad, which featured a young boy playing off his estranged parents to ensure he receives two McDonald’s meals. Complainants […]

Digest

Audi is holding a pitch for the creative work for the pan-European launch of its top-of-the-line A8 car. Bartle Bogle Hegarty, which handles the bulk of the UK business is expected to pitch.

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