18 March 1999

Old Bill needs to be more PC

The police are having a bad time of it lately, with more than a spot of bother in the manor. Feared and disliked by Middle England, who resent their heavy handed treatment of motor-ists, their apparent inability to catch burglars, and their willingness to prosecute householders who set about intruders, the boys in blue stand […]

How brands touch the parts others can’t reach

This one has legs, so let it run. Responding to my article about the GM foods crisis (MW March 4) Ronseal marketing director Ged Shields argues that I am “completely wrong” to suggest that the focus of consumer trust is shifting from trust in the product to trust in the people behind the product. Stung […]

Del Monte hands Bozell Euro brief

Delaney Fletcher Bozell has won Del Monte Royal Food’s pan-European creative account after a pitch against TBWA GGT Simons Palmer. Initiative Media has won the 3m UK media buying account for the fruit and beverage company after a pitch against CIA Medianetwork. The appointments follow the departure of Del Monte’s European marketing director Gerry Roads […]

Planet Bollywood

Exactly one week before this year’s Hollywood Oscars, the biggest film-producing nation in the world was busy worshipping its own screen idols. Almost 9,000 miles away from Tinsel Town, the Indian film industry in Bombay staged its annual awards on Sunday night, watched by over 250 million viewers, including almost 1 million in the UK. […]

Drugs giants take on tobacco barons

Last week’s Budget rise of 17.5p on a pack of 20 cigarettes is a modest victory by the anti-smoking lobby, in a long and dismal war against the tobacco barons. Despite widespread knowledge that cigarettes can impair your longevity and even your sex life, more cigarettes than ever are sold worldwide. In Britain, the number […]

Ad body pans ‘orange peel’ cellulite pill

A new pill which provoked women to riot in Australia has attracted a warning issued by the Committee of Advertising Practice, the organisation which draws up advertising regulations. The warning was issued last week following the launch of Cellasene, a herbal pill designed to reduce “thigh circumference” and offering a treatment for “orange peel skin”. […]

UK beer market must stay fresh

British drinkers enjoy a wider choice of beers than almost any other nationality. Lagers, stouts, real ales, cream ales – the range available in British pubs is the envy of most other European countries. And yet there are many in the brewing industry who feel that more could be done to encourage competition between beers […]

Ins and outs of millennial fever

Granada is seizing the day, or rather the night, on April 10 to encourage the great British public to indulge in a bizarre type of “race”. It’s all in the date, you see. Should you and your loved one get down to some “good, old fashioned loving” that evening, you have a good chance of […]

Nationwide appoints football chief

Nationwide Building Society has promoted Peter Gandolfi to the new role of head of football. The role has been created to oversee the 25m worth of investment the financial services company will sink into UK football over the next four years. A spokesman for the company says: “Peter’s job will be to maximise the public’s […]

Ogilvy takes over Mustoe LineOne task

LineOne, the online Internet service jointly owned by BT, News International and United News & Media, has taken on direct marketing agency OgilvyOne. The LineOne account was switched out of ad agency Mustoe Merriman Herring Levy after 18 months, due to a conflict following Mustoe’s appointment by News International’s rival, Associated Newspapers, to handle the […]

Digests

The Market Research Society (MRS) has launched a new Website which includes details on the latest MRS courses, conferences and events. It offers details of MRS publications as well as advice and information on market research issues, such as selecting market research companies and starting a career in market research. The site (www.marketresearch.org.uk or www.mrs.org.uk) […]

Digests

London Metro, Associated Newspaper’s free morning paper, launched this week with a print run of about 120,000 and was distributed from about 70 Underground stations. The Express handed out free newspapers from WH Smith travel points on Underground stations and 150 retail outlets close to the Underground on the day of the launch. CE Digital, […]

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