Direct Line has agreed a deal with Bauer Media to sponsor the breakfast show on its Magic 105.4 radio station.
Direct marketers are using technology such as analytics software and volunteered personal information to deliver messages that raise levels of engagement.
A brand is more than the public face of an organisation; it’s what we think about it and what we tell our friends. A brand, and its strength, is purely and simply the sum-total of every customer experience that it served up. And more importantly a brand is a phenomenally hard thing to restore if it’s been destroyed.