18 March 2010

Warner Bros to merge its marketing and PR teams

Harry Potter

Warner Bros UK is restructuring its marketing and PR teams to form one integrated department that will manage the “life cycle” of its content through theatrical release, disc format for retail, games and other products to maximise commercial opportunities.

Brands must learn the fine art of apology

A brand is more than the public face of an organisation; it’s what we think about it and what we tell our friends. A brand, and its strength, is purely and simply the sum-total of every customer experience that it served up. And more importantly a brand is a phenomenally hard thing to restore if it’s been destroyed.

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