Roose & Partners has won Eastern Energy’s £1.5m project account following a three-way pitch, and will produce TV, radio and outdoor work for the electricity and gas supplier.
Nissan and Renault have confirmed they are to merge some European sales and marketing functions, as predicted in Marketing Week (March 23).
Your systems have been tested and are ready to roll. The only missing link is the home delivery service but, as the UK has a long-standing mail order tradition and a plethora of carriers, this is going to be a doddle, isn’t it?
Spot on with Torin Douglas’ Campaign for Real Listings in last week’s article on Artsworld, “Why new arts channel faces a poor reception”. Artsworld’s Sir Jeremy Isaacs and Bob Phillis have every right to worry about Sky Digital’s refusal to allow subscribers to plan their viewing in advance. It does not bode well for the […]
Delaney Lund Knox Warren may have lost its coveted teacher training brief to McCann-Erickson, but its most recent campaign, which ends next month, has not been entirely ineffective. True, the number of people signing up for a life at the chalk-face continues to plummet. But Delaney Lund’s ads did, at least, persuade one or two […]
The Prince’s Trust, the charity set up 20 years ago by Prince Charles to help disadvantaged young people succeed in a working environment, is looking for its first marketing chief. The new position of commercial director will encompass marketing, events, sponsorship and income generation. The appointee will be responsible for formulating and implementing a marketing […]
A recent study considers how latecomers to an international market can thrive. What are the trump cards held by emerging multinationals?
To find out that Sky has removed the detailed listings from my monthly guide (Torin Douglas, MW May 4) leaves me perplexed. The cynic in me believes that once Sky has got my money, it doesn’t care what I watch and how long I tune in for, other than for the obviously heavily promoted pay […]
… Coke has warned that earnings this year will fall well short of expectations, mainly due to the UK market. It says the pound’s strength against the euro is forcing some UK customers to buy its products from alternative sources abroad.
Jazz FM is to enter the race for the new West Midlands commercial radio franchise. The station is established in London and the North-west.
Express Newspapers has appointed Judith Evans and Matt Goreph as strategic planners. Evans is promoted from display sales executive, while Goreph joins from Mediavest, where he was a senior planner on the Holsten account.
New ASA director-general Christopher Graham has walked straight into a storm over the authority’s refusal to intervene in political advertising. Tory MEP Roger Helmer has accused the ASA of bowing to pressure from Tony Blair’s influential lobby group Britain in Europe over its campaign promoting the single currency. In a draft ruling sent out to […]