Mother’s first work for Unilever’s Pot Noodle brand has run into a storm of protest from Welsh people who think it disparages their culture and heritage. The ad features Welsh miners descending underground to dig for Pot Noodles. The Advertising Standards Authority (ASA) has confirmed that it has had 14 complaints about the campaign. The […]
The biggest obstacle to innovation is rarely lack of creativity, but sclerotic industry structures and practices that must be bent to launch new products What is the secret of successful innovation? Well, drawing on long and painful experience of failure as well as success, here are some pretty universal lessons. First, if you can possibly […]
Who is the new minister for broadcasting, the press and other media and creative issues? I only ask because I keep bumping into people who know him but haven’t yet heard about his new job.
Entrepreneurial spirit is an inspirational attribute of the UK’s most influential marketers, according to a poll of Marketing Week’s readers, and wide-ranging debate among a panel of opinion-forming journalists and key industry figures.
The fate of Nestlé Rowntree’s KitKat Kubes has caused confusion among retailers who claim they are continuing to sell the product, contradicting Nestlé’s claim that it is withdrawing the Kubes. Retailers say that they have not been told that the product has been axed, and that the product is still available on their shelves. Nestlé […]
Atari is rolling out a collection of iconic classic Hasbro games for the Nintendo DS handheld console.
BT is understood to be developing a line of handsets called jelly phones because of their resemblance to jelly baby sweets. The telecoms giant has trademarked the words “Jelly Family” and a spokesman admits it has produced a prototype model. However, it is not clear where the phones will sit in the company’s portfolio. It […]
The company behind mobile magazines – or “Mobizines” – is launching the first blogs for mobile phones in time for the World Cup.
British Airways has signed a long-term deal to advertise its offerings on up to 1,000 ATM screens around the UK. From this summer, consumers using 50 cash machines of banks and building societies across the City and in corporate locations will come into contact with an exclusive BA ad campaign for its long-haul business class […]
Vodka brands sold in the European Union could be forced to rename their products “white spirits”, if the Baltic states successfully put pressure on the EU for the term vodka to be given protected status. Estonia, Finland, Latvia, Lithuania, Poland and Sweden are arguing that true vodka should only be made from potatoes or from […]
McDonald’s appointment of former British Airways global marketer Jill McDonald as its chief marketing officer for Northern Europe is being welcomed as a smart move by the industry. Industry insiders believe that McDonald, who left BA after 16
Beleaguered US giant Dell Computer has restructured its UK marketing department following the departure of UK & Ireland marketing director Neil Stevens. Stevens, who is thought to have left the company in March without a job to go to, has been replaced by Kathleen Schneider. She moves from Dell in the US to take up […]