Up to 25% of UK retailers’ annual business is generated in the narrow period spanning the run-up to Christmas to the end of January. And this year retail expert Verdict reckons it’s going to be the best time to pluck the goose since 2007, if only because a massive hike in VAT will make all […]
Brands can gain the trust of consumers by taking good care of the data they spend so much effort collecting, according to research seen exclusively by Marketing Week.
To Regent Street in London, where I spent a fascinating 20 minutes in the Ferrari store on Saturday. It’s one of more than 30 stores and you can buy anything inside as long as it’s red and/ or features a prancing horse plastered across it. You name it, Ferrari has a version of it: mobile phones, moccasins, a laptop, skis, bathrobes, paperweights, bikes, hats, gamepad controllers and golf towels. It has got the lot.
Click here for the full interview Click here to read a Q+A with Andrew Mullins Two marketers in publishing put their questions to i MD Andrew Mullins. Reid Holland, marketing director of Hachette Filipacchi UK, asks: What’s the thinking around the price point for i and how will this translate to your digital plans for […]
Click here for the full interview Click here to read what other marketers have to say to Andrew Mullins Q&A with Andrew Mullins, MD of The Evening Standard, The Independent and i newspapers. Marketing Week (MW): You head up both The Independent and The Evening Standard so how do you manage both businesses? Andrew Mullins […]
An influx of mid-market brands in the lingerie sector is forcing established high street brands to explore ways of differentiating themselves from the competition.
Paying by cheque will officially be dead by 2018. Now credit cards could become defunct too. Nokia has placed contactless payment technology into its C7 handset, released last month. Until now the company hasn’t talked about the RFID chip in the phone. It isn’t mentioned anywhere, not on the packaging and not in the marketing […]
Mind the mult-channel gap: Tim Britton, chief executive of UK YouGov, talks about retail distribution
DM gets good results for business brands yet few are maximising its potential by applying measurement strategies. Lucy Handley looks at how to get the most from your campaigns
My caretaker manager stint overseeing the sales team continues to dominate my working week. It feels like a perfect storm as we strive to manage a cost price increase, agree annual joint business plans with our customers and cope without a permanent sales director. I am doing my best but feel slightly out of control, […]
Mark Ritson’s column on the need for brand managers to pay attention to brand tracking prompted a flurry of responses. Read the original column at http://mwlinks.co.uk/ markritsontracking and see comment extracts below Two sides of the trackYes, tracking is important but with budgets tight it can seem an unnecessary expense to commit to research that […]
There’s no doubt that customer reviews can add value to a brand’s website, and contribute to building a conversation with customers (MW last week). But to have a real conversation, you need to have something to say. And if you want the conversation to be meaningful, what you say has to be both useful and […]
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
Catch up on all this week’s marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.
The decision to split responsibility for marketing into the two strands of its business might seem like a step backward for a retailer with such a strong brand, but it should enable it to move faster and focus more on what matters to customers.
The FMCG giant wants to sure it is reaching the right people at the right time as it looks to fight off growing challenges from ecommerce, own-label brands and digital disruptors.
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