Scandinavians are the most enthusiastic nation to embrace technological advances, readily incorporating digital devices into their everyday cultures
If you didn’t read past the headline of Robert Dwek’s article “Retailers can’t profit from iTV” (MW September 20), you would have been left in no doubt that t-retail (or t-commerce) has been a huge failure. If you did read the article you would probably be left with the same impression. But the truth about […]
McDonald’s has announced plans to open a further 170 outlets in Spain over the next three years, bringing the total number of restaurants it operates in the country to about 470. The announcement comes as McDonald’s celebrates the 20th anniversary of its entry to Spain.
Perrier is adding festive labels to its 1-litre bottles of Natural Mineral Water for the Christmas season.
Channel Television is launching a drive to attract advertisers keen to test-market their products. It is the ITV local broadcaster for Jersey, Guernsey, Alderney and Sark.
Maiden Group has promoted its group sales director Alex Ward to the new position of group advertising concessions director. Director of sales Martin Kearns has replaced Ward.
Coltas has won the Scottish Radio Holdings (SRH) account, worth between £750,000 and £900,000. SRH owns radio stations in Scotland, Northern Ireland and the North of England. The Glasgow-based advertising agency has also won the £500,000 creative account for sports retailer Sports Connection.
Telefónica, the Spanish telecoms group, has chosen the name Quam to cover its mobile phone operations in Germany.
The pitch is as integral and time-honoured a part of the ad business as the commission system. Many would suggest the similarity doesn’t end there: both are also hopelessly outdated. The failings of the pitch ‘process’ – and the antique etiquette which surrounds it – were thrown into sharp relief last week, when M&C Saatchi […]
Luxury hotel and health club operator De Vere Group has made its sales and marketing director redundant, handing responsibility for marketing to strategy director Alasdair McNee as part of a wider restructuring. Bill Gosling left the company last month after the company split sales and marketing responsibilities, appointing McNee to the new role of director […]
Marks & Spencer yesterday announced a proposal to sell its French company to Groupe Galeries Lafayette, subject to consultation with M&S staff.
Scottish Power is rolling out its Green Energy product nationally this month. The Green Energy offer, on trial until now, was available only in selected regions.