18 October 2007

Interactive Viewpoints October 2007

ONLINE SHOULD BE INTEGRAL PART OF MIX :

There can be few in the industry who would disagree that the internet has revolutionised modern marketing. A seismic shift has taken place, with the power unequivocally driven by consumers with Web 2.0 technologies, from blogs to social networks, pushing that change onwards at a relentless pace.

Nathalie Kilby,
Associate Editor, Marketing Week

The BBC should realise it can not be all things to all people

Its been a lively few months for the BBC: the scandal known as Crowngate has claimed its first senior management scalp (the ex-controller of BBC1, Peter Fincham); the BBCs reputation for integrity has been hit by phone-in deceptions involving iconic programmes such as Blue Peter, Children In Need and Comic Relief; and the corporation has been very publicly washing its dirty linen, as it adjusts its expenditure following a licence fee settlement that was lower than asked for.

Repitching the Big Tent

Five years after it was first abandoned, the advertising industry is once again ready to pitch its “Big Tent” idea. This time, the rallying call to the marketing communications industry to work together has been made by the Advertising Association (AA). Ten months into the job, the AA’s new chief executive Baroness Peta Buscombe – […]

The one formula for wealth

Lewis Hamilton may have missed out on the Formula One world championship on Sunday – compounding a miserable weekend for British sport – but he is still set to become one of the richest sportsmen in the world, according to sponsorship experts. Brands are clamouring to sign up the 22-year-old, who came within a single […]

Haines quits Leo Burnett after management clash

Bruce Haines resigned as chairman and chief executive of Leo Burnett Group on a point of principle after clashing with the networks global management team in Chicago over the role of Andrew Edwards, who has been named as his successor, Marketing Week can reveal.

MCBD poaches TBWA/London creative director Brooke-Taylor

Miles Calcraft Briginshaw Duffy (MCBD) has poached TBWA/London joint creative director Danny Brooke-Taylor to become its executive creative director. Marketing Week revealed last week that the agency was looking for a “hot” executive to boost its creative credentials. Brooke-Taylor leaves just four months after joint creative director Tony McTear departed (MW May 31). McTear was […]

Purnell orders review of UK tourist industry

Culture Secretary James Purnell has ordered the UK tourist industry to review the way it promotes the country. The move comes as the Department for Culture, Media and Sport (DCMS) announces cuts to tourist body VisitBritain’s funding for the next three years. Purnell wants the organisation to conduct a review of how best to use […]

BBH appoints new global chief in top tier shake-up

Bartle Bogle Hegarty is planning to shake up its management structure as it prepares to install Gwyn Jones, back from running the New York office, as the new global chief operating officer. The move will put a question mark over the role of Simon Sherwood, who currently holds the position. Sherwood has confirmed that the […]

Leagas Delaney scoops 11m Dyson Euro account

Dyson is understood to have handed its 11m European advertising account to Leagas Delaney after a final two-way pitch with Wieden & Kennedy Amsterdam. The appointment will not affect the UK advertising account, which has been handled by VCCP since 2004.

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