18 October 2012

Consumers are the best judge of value

Every chief executive officer knows that a business does not exist without its consumers. Corporate value is not ultimately derived from great products and services, expert staff or shareholders – important as they all are – but from the consumers who choose to buy one brand over another. So when reading Mark Ritson’s column last […]

Highbrow meets lowbrow


Premium and more basic brands forming partnerships is a growing trend, appealing to consumers who want to get the best of both the high and low-end, and brands that are aiming to expand their reach

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