18 September 1997

‘Confidential’ trick will not work

We would like to draw readers’ attention to the first of an occasional series highlighting irritating, nonsensical or even downright sneaky business practices encountered in the daily office routine as a lesson to all those responsible. The first such “Business Blackspot” involves a firm of chartered accountants, PRB Martin Pollins, which last week sent out […]

O&M rejigs Euro operation for Ford

Ogilvy & Mather is overhauling its agency structure to service the Ford of Europe account. The restructure creates a new layer of central management at O&M as part of an attempt to mirror the new brand management system introduced last year at

DIGESTS

Royal Mail has invited six agencies to pitch for its media buying, worth up to 30m a year. The shortlisted agencies are thought to include Zenith, TMD Carat, New PHD, Mediapolis, the incumbent MediaVest and one other. SeaFrance, the ferry operator, has signed a 12-month deal with Carlton Television to sponsor its regional weather forecasts. […]

Time to study cause and effect

Bob Doyle, in his letter to Marketing Week (September 11), touches on some of the key ways to ensure that cause-related marketing partnerships can avoid the kind of recrimination which characterises the current Halifax/Mencap relationship: cause relevance, clear objectives, consistency, regular dialogue and the allowance of time to mature a relationship before its fruits can […]

Clarify blurred MediaVision

I was slightly perturbed by some of the comments in your article on media independents in Scotland (MW August 28). I explained to your reporter that the reason MediaVision was separately branded was partly because of the local market needs but also, and importantly, be-cause of the ownership and shareholding structure. I did suggest that […]

Advertisers turn to new ad media

As television’s stranglehold on audience share is visibly slipping, big advertisers are now taking new media opportunities seriously. John Shannon explains. John Shannon is president of Grey International

Bubble bursts for alcopops as sales dive

Sales of alcopops fell for the first time in a year on year bi-monthly period since they were launched in 1995. In the latest bi-monthly period of May/June, volume sales in the off-trade plummeted by 14 per cent compared with the equivalent period a year ago, according to Stats MR figures obtained by Marketing Week. […]

Virgin plans giant leisure centres…

Virgin is planning to launch giant cinema, music, restaurant, and leisure complexes around the world. As part of the plan it has consolidated its cinema and music retailing interests into one group, called the Virgin Entertainment Group. Virgin has also secured a 150m credit facility which will be spread across its territories in the US, […]

Laser launches single sales area for northern television

ITV sales house Laser is launching a new northern macro region to be known as Laser North. It will consist of Granada, Border and Yorkshire-Tyne Tees and, from January 1, airtime can be bought as a single unit. Laser already operates the above regions as two large areas (macros): YTTV; and Granada and Border. The […]

Faulds Advertising dropped from 1m unit trust account

Unit trust provider Martin Currie Investment Management is reviewing its 1m full-service account after 12 years with Faulds Advertising. It is understood that both London and Scotland-based agencies have been asked to pitch for the business. Faulds will not be asked to repitch for the entire business, but may put forward a plan for either […]

British Gas launches ‘caring’ pay scheme

British Gas Trading is launching a service called Family Care, which will allow people to pay bills for members of their family. The move, which industry sources say is an attempt to portray British Gas as a caring organisation, comes after accusations last week that it is discriminating against millions of poor customers with its […]

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