Royal Bank of Scotland (RBS)-owned The One Account has awarded its £9m advertising business to Clemmow Hornby Inge (CHI). The snap review, in which CHI and incumbent TBWA/London were the only two agencies to pitch, was called in response to TBWA/London winning rival Abbey National’s £18m business earlier this year (MW April 10). The incumbent […]
The Daily Telegraph is launching a weekly appointments supplement, called Business 2 + Jobs, tomorrow (Thursday). The supplement is designed to expand the newspaper’s business coverage and will be printed on pink paper.
Ever tried to knock down a Martello tower using a raw egg on a string? How about catching grasshoppers in the dark? The people at Standard Life Bank have tried all that. Far too easy, it was. So now, they’ve taken on a real challenge: persuading the public that being chained to a pile of […]
Veterinary charity PDSA is looking for a director of marketing and income generation following the departure of Hugh Thomas. It is understood that Thomas has already left the company and has no job to go to. PDSA is the country’s largest veterinary charity, treating more than 4,500 sick pets a day belonging to people who […]
Film promotion has become big business in the UK, but marketers must use modern technology to keep up with cinema-goers, says Branwell Johnson
Aaah, the Eighties. Care Bears, Dire Straits, Police Academy movies and Um Bongo. Not to mention the swathe of gadgets that came our way to make life easier. From Sinclair C5s to Soda Streams to Squirty Cream, the consumer only had to press a couple of buttons and everything was done for him or her. […]
Cross-newspaper advertising packages devised by the Newspaper Marketing Agency (NMA) and the Newspaper Publishing Association (NPA) for the Rugby World Cup have not attracted any clients, despite the tournament being only a month away. The tournament kicks off in Australia on October 10 and two advertising packages were developed and priced by the NPA advertising […]
Camelot is launching a four-week TV campaign on Sunday in support of its new Daily Play game, ahead of its launch on Monday (September 22). As a newly launched game, Daily Play has yet to contribute to the £13bn raised to date. As a result, the initial advertising will mark a deliberate departure from its […]
Pop princess Louise’s new charity fund-raising single Don’t Give Up, the chorus of which bears an uncanny resemblance to Asda’s signature tune, has been written with the help of the writer of the supermarket’s jingle. The singer will donate all the royalties from the double A-side single Pandora’s Kiss/Don’t Give Up, released on Monday, to […]
Media fragmentation, relentless product innovation and tight budgets have made marketing a more complicated task than ever – according to marketers
Leagas Delaney and Bank Hoggins O’Shea FCB have been shortlisted to handle the campaign for the Conservative Party candidate for London Mayor Stephen Norris…
Britain’s public schools, under a cloud following a fee-fixing exposÃ©, must up their ante and embrace the spirit of their pay-masters: competition. By George Pitcher.