18 September 2008

Falling ad sales will harm Daily Mail results

Daily Mail & General Trust has warned that its full year results will suffer from falling ad revenue at its national and regional newspapers. The news comes despite a 2% rise in underlying revenue for the 11 months to the end of August.

VisitLondon CEO to step down

VisitLondon chief executive James Bidwell is leaving the tourism body after three years, putting a question mark over the future of the organisation. His departure comes after Bidwell axed London Unlimited in July – the body responsible for building London as a global brand.

Energywatch fears EDF deal will reduce competition

Energywatch has called on regulators to protect consumer interests over fears that EDF’s planned takeover of nuclear power company British Energy will reduce competition. The warning comes after French utility giant EDF announced it had secured a £12.bn bid to take over the power plant. Centrica, British Gas’ parent company, is also in talks to […]

Lawson builds Absolute Radio brand

The opportunity to launch a new national brand is not one that comes around often, particularly in the radio market. With just three national commercial stations, the rebrand of Virgin Radio as Absolute Radio is a rare prospect for any marketer. Chris Lawson (pictured), the brand director at Absolute, is facing just that opportunity and […]

Andrew Harrison on the rise of reputation management

For most of us, the past few weeks have been the most turbulent environment of our careers. While the news stories have highlighted how the financial crises at Lehman Brothers or HBOS are changing the world of financial services forever, the marketing stories have equally highlighted how reputation management is changing the world of brands […]

Lloyds TSB to extend 2012 sponsorship across HBOS

Lloyds TSB is expected to extend its sponsorship of the London 2012 Olympic Games to HBOS brands Halifax and Bank of Scotland once the “superbank’s” merger is complete. A source close to Lloyds TSB Group says it will look at how to extend the sponsorship across HBOS, first through initiatives such as staff and internal […]

Growth in online ad spend to slow

Online ad spend is expected to experience a downturn this year as a result of weakening economic conditions. According to a new PricewaterhouseCoopers report total UK online ad spend growth will slow by 18% to 20% in 2008. The On media: Online Advertising Through a Downturn – Weathering the Storm report published today (September 24) […]

Aviva plots star-filled ads for Norwich Union rebrand

Aviva is supporting the rebrand of Norwich Union with a major celebrity-fronted campaign starring Bruce Willis, Elle McPherson and actress Michelle Yeoh. It is understood the campaign will focus on name changes, reflecting Norwich Union’s move to become Aviva. The celebrities have been chosen because they have changed their birth names before becoming famous. The […]

Retail sales outlook for October remains bleak

Retail sales have seen a slight improvement this month, compared to August. But the outlook for October remains bleak, according to the Confederation of British Industry (CBI). While sales have continued to slump in September, it has gained ground compared to the falls experienced in August. A balance of -27% was a better result than […]

Motorola targets women with Jewel handset launch

Motorola is to increase its focus on the female market with the launch of a handset aimed at women. The Moto Jewel will be Motorola’s biggest launch since the Razr. The handset is a flip-top phone in the shape of a jewel, and it will be backed with a major ad campaign. The phone launches […]

WCRS wins final pitch for 10m rail campaign

The Association of Train Operating Companies (ATOC) is thought to have appointed WCRS to its £10m advertising business to encourage off-peak travel in London and the South-east. The Engine Group-owned agency won the account following a final pitch against RKCR/Y&R. Ogilvy Advertising is understood to have been knocked out. The pitch was overseen by The […]

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