The value of ‘intangible assets’ such as brand reputation and consumer relationships is receiving greater recognition by businesses, and new research suggests those of Cadbury are more valuable than those of any other brands in the UK.
Well, by now you know all the super-secret details. Launched with the help of usual suspects U2 and new voiceover stars Jimmy Fallon and Justin Timberlake, the iPhone 6 is upon us. It has a bigger screen, is better and more advanced than anything Apple has ever done before and will [insert your own hyperbole here].
I was surprised by the list generated in the ‘Authentic branding’ article. I concur that many on the list are famous brands with strong emotional connections to their customers and can be assigned large monetary brand value, but I am not sure that they are truly authentic. Authentic brands have a much stronger sense of […]