19 April 2001

Swan Hellenic reviews £2m ad business

P&O’s upmarket cruise company, Swan Hellenic, is reviewing its £2m advertising business, which is currently with Team Saatchi. The company is talking to a number of undisclosed agencies, including the incumbent, about handling the business. The move follows last month’s appointment of Miles Calcraft to handle the P&O-branded cruises. P&O Cruises sales and marketing director […]

Digest

Inditex, owner of the Zara fashion chain, is to launch a retail format specialising in lingerie, named Oysho. Up to 30 openings are planned in Spain. Oysho’s principal rival will be Women’s Secret, a division of Cortefiel.

Island sets course for greener waters

First Choice and Royal Caribbean have scored a first by launching a cruise targeting people in their 30s. If successful, others are likely to follow, and the traditional ‘mature’ image of the cruise could be sunk.

Digest

Dotmusic, which claims to be the UK’s biggest music website, is about to relaunch with a new look intended to make navigating the site easier. It will also use a new kind of Flash technology ad. The site, owned by United Business Media and with close ties to its Music Week print title, has been […]

Digest

Safeway is to extend its meat alternative range to include six new products, to be rolled out over the next few weeks.

ISE’s closure is a sign of more US retrenchment

The Industry Standard Europe (ISE) magazine has closed after just six months, another sign of US retrenchment in the face of a weakening global Internet economy. The London-based new media magazine’s US owner, Standard Media International, has come under fire for not making strategic cuts earlier and thus preventing the sudden closure of its European […]

UK sports sites to consolidate

The UK’s sports website market is on the point of consolidation, according to a well-placed source. Leading players such as Sports.com, Sportal.co.uk, 365 Corporation and Rivals.net have recently been holding discussions about mergers and joint ventures. “There’s been a lot of shuffling between offices and pitches for collaboration being made,” says an industry insider. “Now […]

Digest

KP Skips is linking up with The Beano for an in-pack trading card promotion called Bodyswapz and a limited-edition snack, called Baked Beano flavour.

Digest

Sutcliffe Reynolds Fitzgerald has launched a press and poster campaign for delivery company TNT, to promote its national and international express delivery services.

Digest

A Spanish court has ruled that El Aguila, the beer brand owned by Heineken, must remove perimeter advertising from all football stadia in the Castilla y León and Andalucia regions. A previous ruling led to the same result for Mahou, while Damm, Estrella and San Miguel are among those with cases pending.

Digest

Online advertising increased 203 per cent during 2000, according to new figures from the Internet Advertising Bureau and PricewaterhouseCoopers. Based on reported revenues from online media owners and advertising agencies, the IAB’s figures put the total value of online UK advertising last year at £154.7m, compared with £51m in 1999 and £19.4m in 1998.

Digest

Bacardi-Martini is running an on-pack promotion on all four varieties of Bacardi Breezer, giving away free tickets to nightclubs throughout the UK.

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