19 April 2007

Stripped to the essentials

Debenhams has become a classic private equity victim and its recovery could be slow, but if it focuses less on cash flow, invests in its stores and sparks interest with some ‘must-have’ products – in the style of M&S H&M and Topshop – it could turn things around. Matthew Gorman reports

To the victor, the spoils?

The Clemmow Hornby Inge sale saga reached a bruising climax last week as agency network WPP snatched a 30m deal from the jaws of long-standing rival Havas. Yet the huge price paid raises a question about who has really come out on top in this tussle. Sonoo Singh reports

A day in the life of Lisa Feege

“My worst day at work was finding out that I had sciatica at the end of January and being told I had to be off work for 6 weeks just 3 months before launch! Thank goodness for my Blackberry!”

Wrigley bites back at Trident with fruit-flavoured gums

The Wrigley Company is gearing up to launch its counter-attack against Cadbury-owned chewing gum brand Trident with the launch of two fruit-flavoured gums under its Extra brand. The launch comes as Wrigley axes its revolutionary Extra Thin Ice breath strips after five years. It is understood the two limited edition Extra flavours, strawberry and watermelon, […]

Gcap takes full control of Classic Gold

GCap Media is launching a single classic hits network after taking full control of the 18 Classic Gold AM radio stations by buying out joint venture partner UBC Media for £3.95m. The Capital Radio owner says it plans to merge the Classic Gold services with its existing Capital Gold stations. Gcap Media chief executive Ralph […]

Amex marketer takes O’Brien’s role at BA

British Airways has appointed Katherine Whitton to replace former global head of brand and marketing solutions, Jayne O’Brien. Whitton take responsibility for O’Brien’s duties in the new position of general manager for marketing communications. Whitton, who joins the airline in August, moves from American Express where she was vice-president of consumer card product management. She […]

Aquent snaps up Pricejamieson

Aquent, the global marketing and creative recruitment consultancy, has acquired UK rival Pricejamieson. The consultancy provides recruitment services to the digital, media and marketing communications sectors and says it aims to treble in size. The acquisition makes Aquent the largest media, digital and marcomms agency for permanent staff in the UK and creates Aquent’s largest […]

Honda names Dodds’ replacement

Honda has promoted Tom Gardner to head of marketing a month after Jeff Dodds announced he was leaving the Japanese car marker for a new position at Callaway Golf. Dodds had been in the post only a year. Gardner, head of after sales at Honda, will work with the company’s advertising agency Wieden & Kennedy […]

Morrisons unveils new logo ahead of revamp

Morrisons, the supermarket group, has unveiled a new logo and brand identity as part of its £450m makeover. The Bradford-based retailer is dropping its “More Reasons” positioning in favour of strapline “Fresh for you every day” and says it is to become “the food specialist of everyone”. Work on rebranding its store signage, fresh food […]

BBC poaches C4 marketer for channel role

The BBC has poached Channel 4 entertainment marketing chief Lindsay Nuttall to head marketing for BBC Two and Factual. She was the marketer tasked with launching digital channels E4 and More4 while at Channel 4. Nuttall will report to Helen Kellie, head of marketing communications and audiences for BBC Vision. She has been tasked with […]

Pretty Polly picks BMB to spearhead 4m overhaul

The hosiery brand Pretty Polly has appointed Beattie McGuinness Bungay (BMB) to handle its advertising business. The appointment is part of a £4m overhaul of the brand. The agency is understood to have pitched against Hurrell and Dawson, and Isobel to win the business. The pitch was overseen by Courtaulds Legwear Brands commercial director, Sue […]

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