19 April 2012

Rio Ferdinand Twitter promotion cleared


A marketing campaign that gave fans the chance to win football match tickets on Rio Ferdinand’s Twitter profile has been cleared despite concerns that it was misleading.


Many brands not sponsoring the London 2012 seem to have put their promotional marketing on hold. But with millions of people not interested in the Olympics, isn’t this a chance to be successful by being noticeably different? Olympic tickets are enviable, but there are many who currently can’t seem to find any alternative. Philip PenlingtonDirector, […]

Customer journey starts in the great outdoors


Marketers need to reassess their view of the customer journey, according to new research by the Outdoor Media Centre (OMC) that appears to indicate the traditional path to purchase has become more circuitous because of social media and the internet. The study, seen exclusively by Marketing Week, concludes that the customer journey is no longer […]

The Games is a time to do as well as talk good

Ruth Mortimer

Brands such as McDonald’s and Coca-Cola should be banned from sponsoring events such as the Olympic Games, according to some of the UK’s leading doctors. At 100 days from the start of the world’s most prestigious sporting occasion, controversy is swirling about the marketing of London 2012. The Academy of Medical Royal Colleges (AoMRC), an […]

No gold for Locog’s brand management


A regional PR photo shoot is hardly big news. But anyone who was at Southend Airport last July would have observed a now depressingly familiar scene. Local girl Sally Gunnell was promoting easyJet’s new London Southend service. At the bidding of a photographer, Gunnell was asked to raise a Union flag above her shoulders. But […]

Come together

Academic Neil Rackham’s calling for marketers to take charge of the sales function (MWlinks.co.uk/MarketerSales) sparked debate – here are comment extracts. I agree that there are qualities found in both occupations but to put marketing people in charge of transactional sales is a jump based on the assumption that marketing people understand all steps of […]

The trouble with Tesco…

As a fiercely loyal Tesco shopper for 14 years, I happened to visit Waitrose with my 15-year old daughter last weekend and she was genuinely excited at the varied range, its presentation and the food quality inherent in its packaging. And of course, not concerned with the price. “Why can’t we shop more here, Dad?” […]

Play the social card

When that enormous meteor blasted through the atmosphere, the dinosaurs didn’t stand a chance – even if they’d have seen it coming. Game and HMV are the two remaining dinosaurs of the entertainment retail industry and, although given warnings about the impending impact of the internet as long ago as last century, they both largely […]

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