Pay in the sponsorship industry is reaching levels found elsewhere in the marketing and communications field, according to the European Sponsorship Consultants Association. The first detailed salary survey conducted in the history of the 25-year-old industry shows packages are close to being on a par with the marketing and public relations disciplines. The sponsorship industry […]
Alfie Lewis, advertising manager for Top of the Pops and Live & Kicking magazines, has been made associate publisher of BBC Worldwide’s UK family group.
HFC has appointed Motive as its media agency for a £5m credit card launch this autumn. The win came after a secret pitch, which is thought to have involved at least two other agencies, and a week after news that HFC had appointed Mother as the creative agency for the card. Motive will have had […]
Freeserve, the £2bn Internet business owned by Dixons Stores Group, will offer an online share trading service by the end of the year.
BSkyB’s home shopping service has the potential but not yet the substance to power a major onslaught and win UK viewers to digital TV
Cityspace, the new media company which is installing Internet kiosks next to More Group-owned Adshel bus shelters, has appointed Tim Finn as commercial manager.
St Ivel Gold is being reformulated as part of a major relaunch backed by a £4m marketing campaign. The new version of St Ivel Gold will use semi-skimmed milk and, according to an industry insider, will have a more butter-like taste. He claims that the reformulation follows research which revealed that the product did not […]
Compuserve, the UK’s former leading online service provider, has appointed David Fischer – AOL Europe’s vice-president – as its general manager.
Down-to-earth farmyard humour has got the better of ex-political lobbyist Derek Draper and former Partners BDDH directors Robert Smith and Paul Jeffrey – the trio who have set up branding company Farm Communications. A large table picturing a farmyard has been installed in their offices above Goodge Street tube station on Tottenham Court Road in […]
Boots the Chemist is considering moving into savings accounts and life insurance to build on the success of the health and travel insurance policies it launched last year (MW March 26, 1998). The chain is well placed to expand its financial services operation through the information gained from its 10 million Advantage loyalty card holders, […]
Your article of August 10 speculated that “BBJ’s future is in question.”
Calvin Klein Cosmetics is celebrating the millennium with the worldwide relaunch of its men’s signature fragrance Calvin. First launched in 1980, Calvin will be back on sale on October 4. It will be the company’s first limited edition and the first time the product will be available globally.