19 August 2004

Pimm’s to launch ‘winter warmer’ variant

Diageo is taking the unprecedented step of extending its summer drink brand Pimm’s with a “hot” winter variant later this year. The new drink will be called Pimm’s Winter, and like mulled wine will have to be warmed before serving. Pimm’s Winter will include a blend of oranges and spices and will be marketed as […]

Julie Leivers takes over at Silentnight

Former GlaxoSmithKline (GSK) marketer Julie Leivers will join Silentnight Group as group marketing director on September 1. Leivers, who will join the board as an executive director, takes over from interim marketing director Matthew Jenkins. She will be responsible for developing a strategic direction for the group’s brands, which include Silentnight beds and upholstery company […]

Downmarket cigarette DG set for clash with fashion label D&G

Cigarette maker Gallaher is to bring back and rebrand the venerable Dickens & Grant cigarettes as DG in a move that could incur legal action from fashion label Dolce & Gabbana. The brand, which will be advertised at the point of purchase under taglines such as “more bling, less sting”, is a response to the […]

Entire retains Tourism Ireland’s DM account

Direct marketing agency Entire has been retained by Tourism Ireland to handle its direct marketing in England, Scotland and Wales for the next three years. The agency pitched against Liquid Communications, HHM and DLKW Dialogue and will create and implement at least four campaigns a year for the joint venture tourism body, which represents both […]

Wrigley in Juicy Fruit revamp and product extension overhaul

Confectionery company Wrigley is extending its Juicy Fruit brand into pellet format for the first time in the UK. It is also introducing a new flavour, “Strappleberry”, which is a combination of strawberry, pear and apple. The pellet product, which will be launched in September, aims to attract younger consumers to the brand. Juicy Fruit, […]

GM appoints global marketing supremo

General Motors (GM), the world’s largest car manufacturer, has promoted GM North America vice-president of marketing and advertising John Middlebrook to the new role of vice-president of global sales, service and marketing operations. Middlebrook will report to GM chairman and chief executive Rick Wagoner. Wagoner says Middlebrook will be responsible for implementing best practice in […]

Vodafone re-signs Beckham

Vodafone has re-signed England captain David Beckham as the global face of its advertising, despite speculation about his alleged affair with his former personal assistant, Rebecca Loos. The deal runs for another year.

Mixing work and pleasure

Companies are beginning to spend more on corporate events, but they want tangible results. The pressure is on for organisers to create events to remember while proving it is money well spent. By Victoria Furness

Protect a brand? You’ll Be Lucky

So Camelot has been forced to abandon plans to use the phrase ‘Be Lucky’ in its forthcoming advertising, after Littlewoods Gaming stole its thunder by using the same strapline in a football pools campaign which broke last week. Following Marketing Week‘s exclusive, which revealed that Camelot was consulting its lawyers over Littlewoods’ Be Lucky campaign, […]

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