The Telegraph and the Audit Bureau of Circulations are to hold an emergency meeting today (Wednesday) to discuss the newspaper’s circulation amid claims by media buyers that figures are being devalued by promotions. The Telegraph is also understood to be threatening to sue the ABC for breach of confidence after it allegedly revealed its circulation […]
The frantic high street Christmas search for Buzz Lightyear disguises
In the US, the toy craze this Christmas is not for Disney’s Toy Story character Buzz Lightyear but a Tickle Me Elmo doll. Elmo is a loveable, high-pitched character from the legendary children’s series, Sesame Street. While in New York last week the Diary came face-to-face with puppeteer Kevin Clash, the strapping 6ft 3in African-American […]
The theme of International Distillers & Vintners Christmas party this year was an Irish one – to celebrate the success of Bailey’s Irish Cream, that favourite yuletide liqueur.
The electrical retailer Tandy is promoting marketing director Andrew Fryatt after a reorganisation sparked by the departure of managing director Eamon Bradley. Bradley is leaving to take up the post of managing director for general domestic appliances at the joint venture between GEC and GE of the US. He will take charge of the Hotpoint, […]
Yorkshire Tyne Tees is after the man who turned round TV-am to fight threat of Granada takeover
Marketing Week looks into its crystal ball. Channel 5 will launch, Labour will win the election and media will go merger mad. But what does 1997 hold for you?
ISL, one of the world’s leading sports sponsorship companies which markets football’s World Cup, has appointed Heinz Schurtenberger as managing director of its event marketing division. ISL markets on behalf of international sports federations, like football body FIFA and the International Amateur Athletic Federation (IAAF). It has recently been hit by a number of top-level […]
Big Time, New PHD’s TV sponsorship and programming division, is to merge with Abbott Mead Vickers.BBDO’s joint venture sponsorship operation The Drum. The BBC has restructured its commercial operations to make Dick Emery, managing director of BBC Worldwide Television, chief operating officer of the whole of BBC Worldwide. Dr John Thomas, former managing director of […]
Maher Bird Associates has won its first BT business – the global relaunch of its satellite communications arm BT Inmarsat. The work, won without a pitch, involves relaunching the business under the new brand BT Global Mobile Communications and is likely to appear in colour press titles in the new year. It follows a 14m […]
TBWA has won Anglian Windows’ 5m creative account after a final pitch against M&C Saatchi. No decision has been made on media buying. Anglian, the UK’s biggest double-glazing company, put its account up for review at the beginning of August. The entire business, including media, was handled by Charles Walls Advertising. In the year to […]
The Conservative Party has launched its biggest fundraising appeal to date – and its first to non-members, including potential Labour voters – in a direct mail campaign by through-the-line agency Claydon Heeley. So far, 230,000 people have been sent a personally addressed letter from the party chairman Brian Mawhinney and a leaflet featuring the infamous […]