Saatchi & Saatchi’s executive creative director David Droga has been promoted to worldwide creative director of Publicis Worldwide.
Fallon has been confirmed as SCA Hygiene Products’ agency for its Velvet toilet tissue brand. The brand moved from Publicis after it was forced to resign the business when it won Procter & Gamble’s tissue accounts.
Visa CEMEA will reduce its shortlist for its multi-million advertising business from four to two this week. The four on the list are BBDO Worldwide, Grey Worldwide, Lowe and Saatchi & Saatchi.
Powergen’s former marketing director John Evans is working on branding projects for the energy company and its parent group Eon. His new role will not be decided until early next year.
US toy manufacturer Shelcore Toys is to launch its own-branded toys in the UK pre-school market. Until now, Shelcore Toys has only had a presence in the UK as a private label brand for retailers such as the Early Learning Centre and Mothercare. “Shelcore Toys has been very successful in the US and we wanted […]
Followers of the market might be willing to let others take the risk of launching a “me-too”, once a formula has proven successful (MW December 5). However, an important distinction needs to be drawn between copying the idea and copying the packaging. Packaging is an integral part of the brand, which provides a signpost of […]
Adidas has created three senior marketing positions as part of a restructure of its marketing communications department. The team will be part of its new northern European division, Area North. By creating the new positions, Adidas for the first time brings all its interests together under three core product categories: individual sports, team sports and […]
ITV2 is to increase its broadcasting hours, taking it to a 24-hour daily schedule.
Business Age magazine has been shut down. The magazine was first launched by Tom Rubython in 1992.
UK Style’s Lunch in the Garden is to be sponsored by Marshalls, the UK’s leading manufacturer of concrete, clay and stone garden products. The 12-month sponsorship was negotiated by IDS.
Neutrality has been a hot topic in 2002. To achieve it, media must be integrated, and one in particular makes very good glue. Dan Clays takes a partisan view
Oliver & Graimes has created Kuoni Travel’s Â£1.5m national outdoor and London Undergound campaign. Media was handled by Mediaedge:CIA.