19 December 2002

Fallon confirmed as agency for Velvet

Fallon has been confirmed as SCA Hygiene Products’ agency for its Velvet toilet tissue brand. The brand moved from Publicis after it was forced to resign the business when it won Procter & Gamble’s tissue accounts.

Visa CEMEA to reduce its shortlist

Visa CEMEA will reduce its shortlist for its multi-million advertising business from four to two this week. The four on the list are BBDO Worldwide, Grey Worldwide, Lowe and Saatchi & Saatchi.

US toy brand Shelcore to launch in UK

US toy manufacturer Shelcore Toys is to launch its own-branded toys in the UK pre-school market. Until now, Shelcore Toys has only had a presence in the UK as a private label brand for retailers such as the Early Learning Centre and Mothercare. “Shelcore Toys has been very successful in the US and we wanted […]

Copycats do not add value or innovation

Followers of the market might be willing to let others take the risk of launching a “me-too”, once a formula has proven successful (MW December 5). However, an important distinction needs to be drawn between copying the idea and copying the packaging. Packaging is an integral part of the brand, which provides a signpost of […]

Adidas creates core product chiefs in N European revamp

Adidas has created three senior marketing positions as part of a restructure of its marketing communications department. The team will be part of its new northern European division, Area North. By creating the new positions, Adidas for the first time brings all its interests together under three core product categories: individual sports, team sports and […]

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