19 February 1998

Offensive poster ads face two-year vetting

Advertisers who run offensive or shocking poster campaigns will be required to submit to pre-vetting of subsequent campaigns for the next two years under tough new rules being enforced by the outdoor industry. The Outdoor Advertising Association and the Council of Advertising Practice has formalised the existing system of in-house vetting of artwork by poster […]

Time is new currency in quick-fire economy

Think of the product or service you sell and ask yourself how you arrived at its selling price. The chances are there is one factor which hardly figured in your calculations, if at all: how much time your customer had to invest in order to access and realise the value you were offering. Of course, […]

Agency ad drive is not new idea

I quote last week’s news story (MW February 12): “TBWA Simons Palmer is to launch its own 48-sheet poster campaign… it is thought to be the first time an advertising agency has launched its own above-the-line campaign.” In 1965, JWT London was the first UK ad agency (probably) to advertise its own services in the […]

The perils of going public for global marketing consultancies

When someone told me that Ruud Gullit had pulled out of Chelsea, I thought there had been a particularly unpleasant development in the Clinton family story. Once the awful truth had been explained, I realised it was much worse than that – thousands of workers in the dreadlock wig industry of south-west London were to […]

Fila hires John Barnes to boost football credibility

Fila has signed a deal with John Barnes, the Newcastle United football player, to wear its boots and endorse its brand. It is also launching a boot for the World Cup using Chelsea’s Romanian defender Dan Petrescu. Stuart Ryan, Fila UK marketing director, says Barnes’ long football career makes him a good fit with the […]

Brief

Pedigree Petfoods is trying to create some canine magic with a series of four ads for its Schmackos dog snacks directed by Chris Noonan, the director of talking animal film Babe. In the first of the commercials through Grey Advertising, an unsporty dog is rewarded with one of the Schmacko dried meat strips even though […]

Closer look shows media research is ‘rubbish’

The media sector invests about 16m per year on standard industry research, an amount seriously questioned by many of those who foot the bill. On balance, I believe it is not so unreasonable a figure considering it provides a trading currency for 8.2bn of ad expenditure. The problem is the data is abused. It is […]

…while Grey revamps London office’s image

Grey Advertising is planning to relaunch its London office in an attempt to raise its profile as a creative force and improve its poor new business record in recent months. Plans for the relaunch are still at an embryonic stage but it is timed to coincide with the completion of an interior revamp of its […]

WPP profits soar to record 174m

WPP, the advertising and marketing services group run by Martin Sorrell, made record profits in 1997 – up 16 per cent to 177.4m before tax. Turnover rose 2.9 per cent to 7.3bn and the group added 1.25bn in new billings. But analysts say world currency fluctuations wiped 20m off the profit figure, and turnover would […]

DIGESTS

Sony has become the latest manufacturer caught up in the ‘grey market’ battle with retailers (MW February 5). Tesco put German-sourced Sony PlayStation games on sale this morning without the permission of the manufacturer. SmithKline Beecham, the healthcare giant, has announced a pre-tax profit hike of seven per cent for 1997. Profits now stand at […]

Producers seek deals for Four Weddings follow-up

The producers of the sequel to Four Weddings and a Funeral, one of the most profitable British films ever made, have began a search for product placement deals to help promote the film on its release. A spokeswoman for the film’s distributor confirms that product placement specialist IEM has been appointed to arrange co-promotion deals […]

Stratford rejects pub culture

Tim Martin has seen off some formidable opponents in his time, but now he may have met his match. In building a chain of 200 pubs, many converted from disused banks, supermarkets, and cinemas, Martin encountered the opposition of the big established drinks retailers, notably Whitbread, who challenged his planning applications at every turn. To […]

Latest from Marketing Week