19 February 2004

Gamestation appoints commercial director

Blockbuster-owned Gamestation has appointed buying director Martyn Gibbs as commercial director. He will have responsibility for the marketing team. Gibbs will also be in charge of the electronic games retailer’s product team. The group has created the commercial directorship in order to place product and marketing departments under a single banner. Gibbs has been briefed […]

Failing to deliver?

Trade exhibitions have often been labelled a waste of money, but if they embrace modern technology and learn from their mistakes, they will remain a valuable marketing tool, says Helen Donald

Tesco to launch TV in 300 stores

Supermarket chain Tesco is to roll out its in-store television network, Tesco TV, to its larger stores. It is understood that the network, which carries news and information bulletins, sales messages from Tesco, tailored content and advertising from third parties, could be introduced in up to 300 stores. JC Decaux is understood to have been […]

Leo Burnett loses £8m Tetley brief

Tetley GB is reviewing its £8m advertising account out of Leo Burnett. The tea brand is in the early stage of the pitch, but it has confirmed the incumbent will not be asked to repitch. It is understood that the company is keen to work with a smaller agency that will be able to spend […]

Australian tourist board picks Euro chief

The Australian Tourist Commission (ATC) has appointed Emma Bradley as its European marketing director. Bradley joins just as the ATC starts a review of its £4m spend with European advertising and media agencies (MW last week). The review is being run by the Haystack Group and it is not known whether incumbents Delaney Lund Knox […]

An eye on the value of service

Alan Mitchell’s article on “no-frills” value brands (MW February 5) made many illuminating points but also raises a number of thorny issues for small to medium-sized companies trying to compete with the emerging big players. Take for instance the world of optics, where Specsavers has played a similar role to that of easyJet, Asda et […]

Coors focuses budget on lager

Coors is planning to spend the majority of its marketing and advertising budget on its three lager brands Coors Fine Light, Carling and Grolsch. The company will spend only a minimal amount on promoting Worthington ale.

Diageo rewards UK marketer with global innovation role

Drinks giant Diageo has promoted UK marketing director Syl Saller to the role of global director of its brand innovation group. She will report to president of global marketing, sales and innovation Rob Malcolm. Global brand director for Smirnoff and rums Andy Fennell has been promoted to take Saller’s place, reporting to Don Goulding, managing […]

Goodbye Mr Fitz

Niall FitzGerald’s retirement as Unilever chairman comes as his Path to Growth programme struggles to meet with his own high expectations.

TBWA/London develops FCUK FM campaign

TBWA/London is to develop a global press, outdoor and TV campaign for the launch of FCUK FM in April. The station has appointed Exposure Digital to design and build its microsite.

Latest from Marketing Week