19 February 2009

ISBA backs Royal Mail privatisation

Direct marketers have given their broad backing to the Governments plan for the future of Royal Mail in advance of proposals being introduced in the House of Lords tomorrow (Thursday).

Interactive Seven 2009

The latest Marketing Week Interactive Book is now available to download. The fifth of our Interactive guides is packed with advice and opinion from leading industry experts in interactive media on the following topics..Digital Disciplines: Search, E-mail, Affiliate, Web 2.0, Online, MobileCampaign Planning: User-centred design, Analytics, Ad networks, Convergence

Boursin unveils brand campaign

French cheese brand Boursin is launching a television ad as part of its first brand campaign for a decade. The TV ad depicts a country idyll inspired by classic French cinema. A young couple enjoy a summer’s day strolling through meadows and settle down for a picnic before an unexpected ending. It debuts on March […]

Talk Talk names marketing chief

TalkTalk, the home phone and broadband company, has appointed Olivia Streatfeild to the role of marketing director. She replaces Dominic Stinton who recently left to join VCCP. Streatfeild joins from McKinsey & Co where she advised clients on marketing and strategy issues. She will report to Talk Talk’s commercial director Tristia Clarke and be responsible […]

Postal giant to fund new direct mail industry body

A new free-of-charge industry body focusing on direct mail will provide news, research and case studies for an audience consisting of the UK’s top 3,000 advertisers and 500 key agencies. Royal Mail will fund the Mail Media Centre (MMC) on behalf of the entire mailing industry in a bid to offer better information, education and […]

Marketing boosts Cadbury profit

Cadbury, owner of the Dairy Milk brand, says an increase in marketing spend helped boost sales by 6% last year. The confectionary company says marketing investment rose £97m last year to £584m, up 10.8% as a percentage of sales. Revenues hit £5.4bn, up from £4.7bn in 2007, which helped push pre-tax profit up to £400m, […]

Twitter’s rapid growth raises regulation issues

The hugely popular micro-blogging site Twitter is a child safety and privacy disaster waiting to happen, according to online safety experts. The site – which has had a yearly 974% jump in UK traffic alone and attracts between 4m and 6m people, including celebrity twitterer Stephen Fry – is open to abuse if it fails […]

Virgin Media losses widen

Virgin Media has reported a drop in revenues and widening losses for the fourth quarter as reports emerge it will make a decision over the sale of its television channels businesses this week. The media company says total revenues dipped to £1.03bn in the three months to December 31 from £1.05bn a year earlier. Operating […]

Orange moves into third-party mobile ad deals with publishers

Orange is to launch a mobile ad service for third-party publishers as part of a major commercial push. The operator is looking to extend its relationship with select partners to offer ad sales as part of a broader suite of mobile services. Orange denied it aimed to roll out a mobile ad network but admitted […]

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