Cover marketing to girls 19 2 15

19 February 2015

Follow the new three Rs for digital media disruption

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Albert Einstein once said: “The definition of insanity is repeating the same behaviours and expecting a different outcome.”

Let go of gender stereotypes – it’s lazy marketing

Russell thumb

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My almost four-year-old daughter is besotted with Disney’s Frozen. It is the first popular cultural phenomenon she and we as parents have been exposed to.

Targeted ads

Targeted ads marketoonist 19 2 15

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

Mark Ritson: The Fifty Shades of stupid marketing

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No doubt about it. Fifty Shades of Grey has exploded across cinema screens and looks set to spank box office records for 2015.

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