19 January 2006

Tapping a new TV audience

Having spent billions upgrading to 3G networks, mobile operators are pinning their hopes on rising demand for mobile TV. But consumer demand so far has been lukewarm, and questions remain over how much advertising the new medium will be able to carry. By Catherine Turner If mobile phone companies have their way, a few years […]

P&G aims to clean up

Head & Shoulders, originally a functional problem-solving brand, is set for a £15m relaunch, including a range of conditioners. By Barny Stokes

Informed workforce good for bottom line

Your feature “It helps to know the score” (MW January 5) points out that as consumers become increasingly demanding, staff product knowledge and service levels are failing to keep up. Of greater concern is that poor customer service is having a negative impact on companies’ bottom lines. For example, bar staff can influence customers’ purchasing […]

Nationwide football a case study in value

While it is encouraging to see the debate rumble on regarding the contribution of sports sponsorship to the marketing mix (MW last week), it is sad to read some of the  rather blinkered views being expressed in relation to Nationwide’s decision to adjust its marketing mix towards additional television advertising. Our agency has worked extensively […]

Brand guardians must be mindful of change

Although I agree with Sarah Rayner’s article on “Questions of identity” (MW January 5), I feel compelled to sound a note of caution when addressing the belief that, like advertising, a brand identity can be allowed to evolve organically over time. The fact that brands can evolve progressively means they need to be properly managed […]

Small agencies still have much to offer

I enjoyed reading your article “Will creative independents fall prey to global media shops?” (MW last week). As an agency owner, it’s good to hear someone at least partially agree with what I’ve been thinking these past four years, which is that there is space – and plenty of it – for small, talented agencies. […]

‘Second wave’ agency structure is the future…

David Wethey’s observations (MW last week) regarding the drivers of the industry are unquestionably sound, but only if looking to the past. Looking ahead, I’d challenge his view.  The industry is going through slow, painful change, and for me the trends are extremely clear: growth for the global groups will come from emerging geographies, not […]

UK powers ahead of the field

The UK’s cutting edge work received much praise from the judges at the 2005 Epica creative advertising awards. The UK was the biggest winner of golds – collecting 15 awards – while DDB was crowned the top European network after collecting six awards. By Stuart Smith The 2005 Epica creative advertising awards – the nineteenth […]

Marketing side-effects of a hospital open market

The Government’s NHS Patient Choice policy, which gives people a choice of four hospitals when being referred for treatment by their GP, theoretically creates a whole new marketing channel, bringing with it issues such as advertising regulation. Hospitals and other care providers now have to compete with one another to attract patients. As a result, […]

AG Barr to target females with energy drink launch

Irn-Bru maker AG Barr is launching a new ‘pleasant tasting’ energy drink, which is aimed at attracting more female drinkers to the category challenging the dominance of Red Bull. It is understood that AG Barr has yet to decide on a name for the new product, but it is will make use of the Irn-Bru […]

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