Thus, the telecoms company incorporating Demon Internet, has appointed IT and telecoms marketer Alan Blunt as marketing director. Blunt moves to Thus – formerly known as Scottish Telecom – from McLaren, an Edinburgh-based content solutions company, where he was marketing director. He joined McLaren in November last year when he left IndigoVision. He was vice-president […]
Lincombe Publishing, an independent publisher, is to launch a women’s sport magazine, Sportswoman, at the end of this month.
Web portal Yahoo! UK & Ireland has teamed up with BMW to create what it claims is a “double advertising first”.
There are many reasons for the success of poster advertising, but it’s no coincidence that it mirrors the rise of mobile telephony.
With respect to David Benady’s article (MW July 5), marketers should remain pessimistic about the economy. I have heard of three small but established companies going out of business in the past fortnight, all of them in marketing services. I don’t agree that the downturn in ad revenues is seasonal, due to diverting budgets into […]
Not content with their day job, celebrities are launching their own branded goods, and cashing in on a star-obsessed consumer base, says Polly Devaney
The Institute of Practitioners in Advertising’s quarterly Bellwether report reveals that advertisers are revising marketing budgets downwards and spending more on below-the-line advertising.
WPP’s acquisition of internal communications agency MCA has put this Cinderella sector in the spotlight. Can it seize the day? asks Justine Storey
It would probably take as much space as was allocated to the original article to correct Simon [sic] Brierley’s strange and muddled take (MW July 5) on BT’s advertising, so we are delighted to find that we agree on one point – that the success of advertising should be measured by its impact on market […]
Selfridges has handed its top marketing role to James Bidwell, former European marketing director of online toy retailer Etoys. Bidwell, who joined Selfridges this week, left Etoys in January this year after the company decided to close down its UK operations. He replaces Nick Cross, who was poached by online financial services company Egg in […]
With the income from Web design likely to double within 12-months, design agencies have to decide whether they should develop Web skills in house or outsource Web design work.
The pressure is on agencies to combine internal and external communication and make the brand’s message core to the business, says Alan Mitchell