ABC1 males are the target of the latest launch from the founding father of lads’ mags. Although media buyers have given dummy issues the thumbs up, rivals in the publishing industry doubt whether Mike Soutar’s entry into the giveaway weekly market will work. Sonoo Singh reports
Britvic’s long-serving marketing director Andrew Marsden is stepping down after ten years. He will leave the soft drinks company on August 1 without a job to go to. Marsden says he is leaving to “expand my career outside the soft drinks industry”. Chief executive Paul Moody will oversee marketing until a replacement is found. Moody […]
CFS, as the UK’s ethical financial services house, was a healthy money tree a few years ago but, having shed over 1,000 staff members, including the chief marketer, its leaves appear to be dropping as its message is lost in the wake of increasing marketing cuts. By David Benady
The belief that old media people can’t be at the forefront of the digital revolution because of a ‘mental handbrake’ to change is not in evidence
Tesco has appointed former Vodafone marketer Lance Batchelor as UK marketing director. This is the second major change to the Tesco marketing department since Tim Mason, formerly responsible for global marketing, was promoted to chief executive of the retailer’s US operations in February. Batchelor takes up the post on August 6 and will report to […]
Walkers Crisps has pulled its latest TV ad campaign amid concerns it would cause offence to people caught in the flood crisis because it made light of the rainy British summer. The ad featured Walkers brand icon Gary Lineker and a group of singing and dancing potato farmers. Lineker’s larking about ends up with him […]
Jacqui Smith, the new Home Office minister, is considering plans to target primary school children in an anti-drugs advertising campaigns. The plans form part of a three-month consultation document “Drugs: Our Community, Your Say” unveiled today (Wednesday) to overhaul the Drug Strategy. The Home Office has also suggested using shock tactics in future drug information […]
Friends Provident, the UK life assurer, is reviewing its 3m brand, advertising and media accounts in an overhaul of its marketing roster. The move accompanies merger talks with rival Resolution to create an 8bn life assurer, amid growing speculation that Friends could itself be the subject of a rival bid.
Mike Gibbons joins Locog from the BBC and takes up the post head of live sites and UK coordination. He will be responsible for developing the live sites concept around the country, a key part of Lloyds TSB’s sponsorship deal.
BSkyB is launching a three-pronged advertising attack to promote Sky Sports’ coverage of Premier League football in an attempt to outgun upstart rival Setanta. The satellite operator will continue its tit-for-tat spat with cable rival Virgin Media and its tie-up with Irish pay-TV operator Setanta, as well as highlight Sky’s 15-year relationship with the Barclays-sponsored […]
GCap Media is launching a classic hits network called Gold after merging Capital Gold stations and the Classic Gold Digital network, which is acquired earlier this year. The new national network will launch at 7pm on August 3 across the 18 AM and digital audio broadcasting stations that were part of Classic Gold Digital and […]
Channel 4 and Five have unveiled plans to ‘restore viewer trust’ following the damning Ofcom inquiry into premium-rate phone services. The rival broadcasters announced plans just hours after Ofcom launched a consultation into phones-in, quizzes and participation TV channels.