Secret Marketer: One plus one doesn’t make three

Secret Marketer

I was recently invited back to my old university to hear a speech by the CEO of a leading pharma business about how he, a fellow alumnus, had moved from spotty-faced teenager to head one of the most successful companies in the country. Apart from the CV-envy I tried to stifle I was fascinated by […]

Sex… does it still sell?

sex

Debate over the use of sexual imagery in marketing has been reignited by – of all people – a ham maker and the National Trust. Lucy Handley looks at what counts as justified use of provocative advertising, as the regulator promises not to shy away from tightening up the rules.

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Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]