19 March 1998

Advertisers berate ITV over expensive airtime

Advertisers forcibly expressed their exasperation with the expense of ITV airtime at the TV Barcelona conference last week and called on ITV to join Channel 5 in lobbying for more minutage. Mike Moran, marketing director of Toyota GB, said: “It’s getting ridiculously expensive. I believe media inflation is out of control.” However, Richard Eyre, ITV […]

Railtrack tries to make ground

The Railtrack advertising campaign is an attempt to inform people of the progress being made in respect of investment in this country’s rail system. We will provide numerous specific examples of what is being done to regenerate the rail network and its 2,500 stations by the year 2001. BR under-invested for many years. Railtrack has […]

You overstate the impact of digital TV

While reading John Carter and Andrew Napier’s article on digital TV (MW March 12), I couldn’t help wondering if I was reading a copy of Advertising Age during the first era of interactive TV around 1992-1993. Their conception of Digital TV is commonplace, but based on the simple misunderstanding that all Digital TV will be […]

Three bid for England team sponsorship

Three companies are locked in a bidding war to sponsor the England team at the end of the World Cup. Car manufacturers Ford and Vauxhall and mobile phone operator One- 2-One are battling it out for what is arguably the most high profile sponsorship deal in the UK – which will cost about 15m over […]

A Question of loyalty

In the UK customer loyalty programmes are everywhere. Consumers are well versed in such programmes, and almost expect to be offered some form of incentive to buy from a particular company. But how do consumers in other markets around the world respond to this approach? One thing that consumers have in common – whether they […]

DIGESTS

Hasbro, the toy giant, has appointed George Volanakis as president of European sales and marketing. Coca-Cola says rumours that its worldwide marketing chief Sergio Zyman is leaving are ‘pure speculation’. He is said to be talking to Microsoft and Nike. Trocadero plc, the group which operates the Trocadero centre in Piccadilly Circus, as well as […]

Damon opts for a smoke-screen

In the run-up to the Australian Grand Prix you couldn’t move for newspaper and magazine supplements sponsored by Benson & Hedges – one of Formula One’s biggest financial supporters and the UK’s best-selling tobacco brand. Which makes it all the more surprising to see an ad featuring Damon Hill in the finery of his Benson […]

Merloni centralises 6m media buying account at TMD Carat

Merloni, one of Europe’s largest white goods manufacturers whose brands include Indesit and Ariston, has centralised its 6m European media buying account at TMD Carat. MediaVest loses the 3m media buying account in the UK. Simon Bennett, UK marketing manager for Merloni free standing appliances, says there are no plans to change the company’s creative […]

Cup winners and losers

BSkyB has pumped almost 1bn into English football in the past six years. It has the exclusive live rights to all Premiership games and a contract to show all home England international matches live until 2001. But for the four weeks of the biggest football tournament the world has ever seen its screens will be […]

BBC realises its global TV assets

Teletubbies and Wallace & Gromit are about to get the same treatment as one of the BBC’s longest running shows, Top of The Pops – their own global brand managers.

Hertz lures Beacon Gas chief for UK operation

Hertz UK has poached director of marketing for Beacon Gas Michael Bedington as head of marketing for its UK operation. He will report to Aidan O’Kelly, country manager for Hertz UK and his remit will be to oversee all marketing activity within the UK. O’Kelly has been managing marketing activity for Hertz since marketing director […]

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