19 March 2009

Food industry hits out at kids advertising decision

Television advertising of some cereal and crisps will still be banned during children’s programming following a controversial decision by the Food Standards Agency (FSA) to ignore an independent review recommendation. An independent review panel had recommended the FSA revoke a “protein cap” designed to stop foods high in sugar and salt escaping the ban because […]

RAF appoints Agency Republic

The Royal Air Force has appointed Agency Republic to work on digital activity for its integrated recruitment campaign. The appointment follows a four-way pitch managed by the Central Office of Information (COI). Agency Republic will work with the RAF’s above the line agency DLKW and MGOMD and i-level, who both work on the media strategy, […]

Honda launches green-themed online campaign

Honda is to launch a ‘green’ campaign online next week, titled Good to Grow, in support of its Honda Insight model. The gardening-themed campaign aims to highlight the model’s Eco Driver Assist System. The system shows plant icons growing on the dashboard depending on how efficient the driver using the car is. Honda is challenging […]

Jaguar Land Rover warns on more job cuts

Jaguar Land Rover has warned that it will need to make further job cuts unless the British government provides financial aid to the marques. The company has already made 500 of its manufacturing workers redundant, and is cutting 150 temporary workers at the end of April. The company says that without government aid, managers will […]

CLG appoints Meteorite for equality campaign

Communities and Local Government (CLG) has appointed Meteorite to develop a national diversity and equality campaign for the Fire and Rescue Service. The direct marketing agency won the business following a four-way pitch against Tequila, TMW and Chemistry. The process was handled by the Central Office of Information (COI). Meteorite will work with a specialist […]

Row brewing over use of Change4Life sub-brands

A heated debate over the use of sub-brands associated with the Governments anti-obesity public health campaign Change4Life has broken out between business and health partner organisations, Marketing Week has learned.

Magners extends rugby sponsorship

Magners Irish Cider has extended its sponsorship of the Magners League for a further two years. The agreement with Celtic Rugby will see the cider brand as title sponsor of the competition between teams from Ireland, Northern Ireland, Scotland and Wales until May 2011. The deal comes despite Magners announcing in February that it is […]

Ford to shift marketing focus from new models to the brand

Ford is pursuing a change of marketing strategy by launching a series of ads that focus on the Ford branding and logo, replacing current campaigns that promote new models. The new ads will break during the UEFA Champions League final on May 27 and will replace its current campaigns promoting the new Fiesta and Ka […]

Carat revises ad spend growth forecasts

Media specialist Carat has issued dramatically revised new forecasts for global advertising expenditure growth this year with UK growth predicted to drop by 7.1% rather than rise by 2.2%. The previous forecasts for 2009 and 2010 were made in August last year and the new prediction for worldwide expenditure this year is a fall of […]

Adidas rolls out latest phase of House Party advert

Adidas Originals has kicked off the latest digital phase of its House Party brand campaign, which features celebrities such as Run DMC, David Beckham and Missy Elliot. The sportswear giant has incorporated interactive video-within-video technology and secured editorial spots on Xbox Live as part of its advertising campaign. Media agency Carat worked with interactive video […]

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