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19 March 2015

What new data laws mean for marketers

The importance of data protection passes no-one by in this technology-driven age, but given the contradictions and confusion surrounding new European data laws, marketers would be forgiven for complaining that they don’t know where they stand.


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Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here

Marketers and consumers split over mobile

Brands are getting better at meeting consumers’ expectations online, but marketers must adapt their digital skills according to the industry in which they work, new research suggests. The survey by Sitecore and Econsultancy of over 350 marketers and 1,100 consumers investigates the differences between what consumers want and what brands are delivering online. The research asked […]

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