Man United fans plot assault on sponsors

Manchester United fans opposed to Malcolm Glazer’s £790m takeover are preparing to intensify their attack on the club’s sponsors by targeting their advertising. Shareholders United, which owns two per cent of the club’s remaining shares and claims to have 31,000 members, is considering making thousands of individual complaints about every ad from sponsors, which include […]

Esure ditches Winner for mouse in £20m ad blitz

Michael Winner, the film director turned gastronome, has been dropped from Esure’s advertising as the internet insurer pushes a new image. The highly successful ads – which were also rated as the most irritating campaign of last year – will give way to an animated character called Mister Mouse, as part of Esure’s new &£20m […]

BAT plots ‘reduced harm’ European tobacco assault

British American Tobacco is to trial a new “reduced harm” smokeless tobacco product under its Lucky Strike and Peter Stuyvesant brands. BAT will test-market a form of tobacco known as snus, which originates in Sweden and consists of small sachets of tobacco that are placed under the lip. Snus is more popular than cigarettes among […]

BAT plots ‘reduced harm’ European tobacco assault

British American Tobacco is to trial a new “reduced harm” smokeless tobacco product under its Lucky Strike and Peter Stuyvesant brands. BAT will test-market a form of tobacco known as snus, which originates in Sweden and consists of small sachets of tobacco that are placed under the lip. Snus is more popular than cigarettes among […]

Pringles ‘in a bag’ stalls over logistics

A planned assault on the convenience market by Procter & Gamble-owned Pringles with the launch of a smaller version of the snack in bags has been thrown into doubt because the company is having problems making the product.

Man United fans plot assault on sponsors

Manchester United fans opposed to Malcolm Glazer’s £790m takeover are preparing to intensify their attack on the club’s sponsors by targeting their advertising. Shareholders United, which owns two per cent of the club’s remaining shares and claims to have 31,000 members, is considering making thousands of individual complaints about every ad from sponsors, which include […]

NTL adds more TV channels as merger prelude

NTL is increasing the number of channels in its Base Pack entry-level package for television customers as it fights off the challenge of Freeview. The move is the latest indication that NTL and Telewest are preparing to merge – a step that is expected to be taken later this year. It will also bring NTL’s […]

Taxi Studio wins brief for Wheat Crunchies revamp

Golden Wonder has appointed Bristol-based design agency Taxi Studio to revamp its crisp brand Wheat Crunchies with new packaging and a review of its flavours. The repackaging aims to update the brand without losing its broad appeal. The design, which uses brighter colours and more prominent branding, aims to be visibly louder to reflect the […]

Paddy Power signs Big Brother deal

Bookmaker Paddy Power has been named the “official betting partner” of Big Brother 6, which starts this weekend. The deal, believed to be worth more than &£100,000, will see the show beamed live into all 180 Paddy Power betting shops in the UK. The bookmaker will also rebrand itself for the duration of the programme, […]

NTL adds more TV channels as merger prelude

NTL is increasing the number of channels in its Base Pack entry-level package for television customers as it fights off the challenge of Freeview. The move is the latest indication that NTL and Telewest are preparing to merge – a step that is expected to be taken later this year. It will also bring NTL’s […]

Is Old Trafford fair game in Glazer’s hunt for revenue?

Manchester United FC could end up selling the naming rights to its Old Trafford stadium under new owner Malcolm Glazer, the US businessman, whom fans fear will rip the heart and soul out of the club and hike ticket prices. The renaming of the ground, although lucrative for the club, is unlikely to find favour […]

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