The Secret Marketer gears up for his Eurobrandvision

I am just about to head to Germany for a European brand management summit. Our colleagues in Munich decided they should play host this year since they also hosted the Eurovision Song Contest. Rumour has it we were due to go to Dublin, but they appear to have no budget for hospitality. In fact the […]

Fleeing to fantasy

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To learn more about the phenomenon which combines a fusion of live theatre and cinema – Secret Cinema, click here “People are looking for travel where their BlackBerry won’t work and you won’t be able to get a 360-degree virtual tour of the house you’re staying in before you get there”, click here to read […]

The call to action can’t be a whisper

The anti-obesity initiative Change4Life is making waves again. The Department of Health (DH) has unveiled data from the Great Swapathon, which saw 5 million voucher books containing £50-worth of redeemable healthy lifestyle tokens distributed through News of the World, Asda and other channels. There was a change in marketing strategy for Change4Life last year driven […]

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