The Secret Marketer gears up for his Eurobrandvision

I am just about to head to Germany for a European brand management summit. Our colleagues in Munich decided they should play host this year since they also hosted the Eurovision Song Contest. Rumour has it we were due to go to Dublin, but they appear to have no budget for hospitality. In fact the […]

The call to action can’t be a whisper

The anti-obesity initiative Change4Life is making waves again. The Department of Health (DH) has unveiled data from the Great Swapathon, which saw 5 million voucher books containing £50-worth of redeemable healthy lifestyle tokens distributed through News of the World, Asda and other channels. There was a change in marketing strategy for Change4Life last year driven […]

All your brand needs is three little words

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I was at the Royal Institution’s club in London last Tuesday for a fascinating speech from Robert Polet, the former head of Gucci Group. You may recall that Polet was the Dutch executive headhunted from Unilever in 2004 amid much ballyhoo about consumer goods executives being unsuitable for senior roles in luxury. The fashion bible […]

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