19 November 1998

Digests

Bic Razors has shortlisted incumbent EURO RSCG, TBWA GGT Simons Palmer, Ogilvy & Mather and one other to pitch for its global account. Prudential is understood to have shortlisted WWAV Rapp Collins, Evans Hunt Scott and Brann for its below-the-line account, worth 12m-20m. Bloomberg, the real-time financial news service, has hired HPT Brand Response, the […]

Sticky finger for Dome’s eager beaver

When you are working on a 758m project, the Millennium Dome for example, the last thing you want to do is to tempt fate. Sadly, the organisers of what must be one of the world’s biggest marquees had to learn this the hard way. A construction project on the scale of the Dome is likely […]

Role of business in the classroom

This week the Institute of Education hosts a one-day conference to investigate the role of business involvement in education. The event is being seen as a response to the growing question of whether business and commercial communications have a valid role within schools. The Financial Times recently reported that the UK’s Consumers’ Association believes business […]

Tale of beauty and the outdoor beast

After years of bickering and infighting, the poster industry has been working hard on co-operating for the good of the medium. But now this show of unity is about to face one of its toughest tests. There are ominous signs that outdoor advertising is coming under threat from overzealous town planners. Anecdotal evidence and Government […]

FCB banks on BHO to raise its profile

Foote Cone & Belding, the biggest advertising agency in the US, wants to get itself back to the days when it was a leading agency in the UK. Its acquisition of Banks Hoggins O’Shea last week (MW November 12) is a step in the right direction, b

Brief

The New Covent Garden Soup Company is launching its first TV ad campaign tomorrow (Thursday). The 1m campaign, created by Bean Andrews Norways Cramphorn, reveals a bird’s eye view of rows of vegetables. As the shot pans back, the vegetables are shown to be planted in a garden. Going back further, the layout of the […]

Brief

Boots the Chemist is using pop group Wham’s number-one hit ‘Last Christmas’ as the musical backing for this year’s Christmas campaign created by J Walter Thompson. The ads continue the ‘Love Boots’ theme, which is based on a series of women’s thoughts. One ad highlights the chain’s discounted fragrances for Christmas, one its Christmas Gift […]

Lessons learnt from the ‘Siege of the Excelsior’

It is salutary to be reminded of the media’s influence, particularly when it is negative, ill-informed, or both. This influence is a crucial factor of our business life, brought blindingly into focus when my company became involved in this month’s not-so-sporting confrontation between the West Indies cricketers and their board. It all began when West […]

Solvent on plastic

The residents of New York’s swanky Upper West Side have thumbed their noses at the cashless society. A scheme to replace cash transactions with plastic cards electronically charged with cash to pay for low-cost items such as newspapers, cigarettes and parking meters, has just collapsed. The pilot scheme, operated jointly by Chase Manhattan Bank and […]

US publisher to take on UK celebrity and fitness titles…

Four US monthly magazine titles are to launch in the UK, covering the celebrity and men’s health and fitness sectors. US-based publisher Fanzine International, owned by multi-media company Metro Global Media, is launching Celebrity Style, Teen Celebrity, Gym, and Burn in a staggered roll out between the end of this month and February. Celebrity Style […]

Gotham and McCann moot L’Oréal swap

Gotham, part of the Interpublic Group, is understood to be manoeuvring some of the 30m UK L’Oréal advertising business out of sister agency McCann-Erickson. Sources say the agency is targeting L’Oréal’s Maybelline account in the first instance, but will attempt to manage more of the cosmetics giant’s business over time. Gotham’s UK office recently won […]

Panic Stations

A crisis, by its nature, develops out of a problem or situation that cannot be contained or removed. However, while the exact situation cannot be predicted, this is no excuse for a company to bury its head in the sand and hope that it will never be affected by the unforeseen. Paul Noble, a public […]

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