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19 November 2015

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

Secret Marketer: Cyber security and plastic bag taxes are making an already tough environment harder

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Over the past few weeks, I have had the pleasure of rubbing shoulders with a number of my peers in the marketing industry at awards nights and conferences. This is always a healthy experience, as we can chew the fat on what is really happening in our world, as well as compare notes on the challenge impoverished CMOs are faced with when sat around the boardroom table.

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M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]