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19 November 2015

How consumers shop on mobiles

Consumer behaviour on mobiles varies widely in different situations, so marketers must understand how to shape the shopping experience to maximise the chance of a sale.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

Secret Marketer: Cyber security and plastic bag taxes are making an already tough environment harder

Secret Marketer

Over the past few weeks, I have had the pleasure of rubbing shoulders with a number of my peers in the marketing industry at awards nights and conferences. This is always a healthy experience, as we can chew the fat on what is really happening in our world, as well as compare notes on the challenge impoverished CMOs are faced with when sat around the boardroom table.

7 ways to drive growth

Produced in partnership with Marketing Week, Brand Learning’s Growth Drivers report identifies the seven Cs: the hallmarks of growth-ready organisations.

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