19 October 1995

Former agency boss is charged with murder

Guy Wesch, a former advertising agency boss, has been charged with murder. Wesch, 61 and unemployed according to the police, was charged at Hendon Magistrates Court on October 2 with murdering Susan McCarthy, 55, at his home in North Finchley

Thomas Cook moots customer loyalty scheme to rival Air Miles

Thomas Cook is understood to be approaching retailers and financial service companies to launch a loyalty scheme that will rival Air Miles. According to a source who has been approached by Thomas Cook, the scheme works on a points system similar to the Shell Smartcard. Retailers and other companies who subscribe to it will add […]

Air Miles boss departs for Safeway loyalty job

Air Miles marketing director Stephen Taylor has left the travel incentive company to join Safeway and take a lead role in its loyalty card programme. Taylor will report directly to Safeway director of brand marketing Roger Ramsden. He will take the title of electronic relationship marketing controller and be closely involved in Safeway’s ABC loyalty […]

Taking care with personal care

I read Mary Lewis’ article “The personal touch” (MW September 22) on personal care products, the targeting, marketing and branding of which is far more complex than she depicts, and would like to set the record straight on a number of points. Yes, Durex is a valued client of The Pea Green Boat and we […]

Grabbing a piece of the transaction

These days, the retailer, or middleman, has it good: ownership of the customer relationship, and the facility to cream off a profit at the end of a complex supply chain. Now the information revolution has opened the way for the manufacturer to

Brandtrack: Lolly brands feel the heat

Brands Bought The hottest August this century saw intense activity in the impulse ice cream sector. Consumers named 67 brands of cornet, lolly, ice cream bar or individual tub, making this one of the most crowded and diverse sectors that Brand

Coke ads ‘rile

British children hate Coca-Cola and Studioline ads, love Nike and Andrex ads, and watch over nine hours of TV on a Saturday, according to the 1995 schools survey by the Business Development Partnership. BDP surveyed over 1,100 seven to 16-year-old girls and boys, asking them about everything from their favourite crisp flavours to their career […]

Sale imminent for Thomson Scots papers as Trinity shuts media arm

The sale of the Thomson Corporation’s Scottish newspapers is expected to be finalised within the next two weeks. At the same time, Trinity International has decided to close Thomson Media Sales. Dundee-based publisher DC Thomson is the front-runner to buy the Aberdeen Press & Journal, while the owners of The European, the secretive Barclay brothers, […]

DIGESTS

Channel 5 bidders will be told tomorrow (Thursday) whether the Independent Television Commission has decided on the winner of the licence. If the ITC has reached a decision, an announcement could be made as early as next week… …The Independent Television Commission has called for the Government to award unified digital licences for programme making […]

BBH loses faith in Cadbury’s culture

BBH’s decision to resign from Cadbury’s 6m roster has surprised many in the industry. But a breakdown in the client/agency relationship, coupled with a reduced spend, seems to have made it ‘unworkable’.

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